Lingerie suppliers to the royal family, Rigby & Peller have lost the support of the monarchy after June Kenton released her book - Storm in a D-Cup.
Is it treasonous to think about the Queen's boobs? Jeremy from Peep Show famously tried to get off to a twenty pound note in the doctors, but it's probably not something that comes up that often outside of that.
In purely news based terms however, the Royal bosom has been thrust into the public eye this afternoon as news emerged that Lizzie has broken ties with her specialist bra-fitter, Rigby & Peller.
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It previously held a royal warrant, which allows companies to display the royal coat of arms on their products and identifies them as a supplier to the monarchy.
But now Rigby & Peller has lost the support of the royals (in more ways than one) after June Kenton - who was the Queen's corsetiere (bra-fitter) for many years - released her autobiography Storm in a D-Cup.
The 82-year-old's autobiography was released last March and tells the story of the famous chests that she has worked with over the years.
That list includes - as well as Her Maj - The Queen Mother, and Princess Margaret.
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She maintains that there is nothing in the book that is offensive and thinks that the decision to strip the Royal Warrant is, well, unwarranted.
She told the BBC: "I'm very sad Buckingham Palace took exception to the story - it's a kind and gentle story about what went on in my life.
"I only ever said I went there, not what happened. I have never, ever spoken about what I do there with her, or the Queen Mother or Princess Margaret.
"I think it's unbelievable. It's just upsetting at the end of my life, but what can I do. I can't fight with Buckingham Palace and I wouldn't want to, but it's hard.
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"I've been honourable throughout my life - it's unbelievable they don't like the book, there's nothing in it that they could remotely be upset about.
"It's a sweet story of a corsetiere. I probably should have submitted it to them but I didn't think anything would be required."
Yes, she really has made a boob of the whole thing, and now the company can no longer call itself the official lingerie supplier to the royal family.
Other companies that have lost their royal warrant includes Carr's Table Water biscuits, simply because they are in lower demand at the palace, and Harrods, whose owner Mohamed al Fayed allegedly angered Prince Philip with comments about the car crash in 1997 that killed Princess Diana and Dodi al Fayed.
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