People on the internet are howling after seeing an advert for a Dutch clothing company.
An image posted onto Reddit shows what appears to be an online campaign from We Fashion in the Netherlands.
It's unclear whether it's the work of a hilarious photoshopper or if it's 100 per cent real but either way it's hilarious.
The advert shows a man putting the 'okay' hand sign over his eye to spell out an 'o' for the phrase 'Count Down'.
However, if you just take the letters then it spells something very NSFW.
One person reacting to seeing the image on Reddit wrote: "I repeat. C**t down! This is not a drill. C**t down!"
Another added: "I assumed it was the Australian remake to Black Hawk Down."
A third said: "As a person who is from the Netherlands, I do not take any responsibilities for this."
Some people questioned whether it was an Aussie who came up with this hilarious design for We Fashion.
Others said it probably wasn't even noticed before it went to print considering people in the Netherlands don't speak English as their first language.
Funnily enough, this has happened before and it surely will happen again.
The people who concocted a big campaign for the Red Warriors basketball team for the RedWire University Athletic Association of the Philippines championship suffered the same fate two years ago.
It's clear they wanted the social media posts to say 'Make It Count', with each of the player's heads creating the 'O' in 'Count'. However, sadly they didn't realise that without the 'O', the word was left in a very rude state.
The team should have definitely consulted an Australian before posting it because they would have noticed it immediately.
They eventually realised their error and uploaded a different set of images with 'Make It Count' positioned to the side of the players.
It's an innocent mistake that could happen to loads of design teams who are trying to get the word 'count' in the image with a bit of flair.
But it should serve as a warning to just avoid that idea altogether because it will be memed to high heavens and people on the internet will get good ole chuckle out of it.
Stewart Perrie