You'd have to be Dr. Seuss' Grinch to hate Christmas but it does feel like the festive season is getting earlier every year. It's only the start of November and yet all the Halloween decorations hanging up have immediately transformed into Christmas ones, particularly at retail stores.
While Christmas is an exciting time of year, it can also be an exhausting and draining one, and that isn't helped by the relentlessly cheery songs we choose to soundtrack it.
Now experts have confirmed that it simply isn't good for your health to be exposed to that level of distilled Christmas spirit.
"People working in the shops at Christmas have to [tune out] Christmas music, because if they don't, it really does stop you from being able to focus on anything else," clinical psychologist Linda Blair told Sky News.
"You're simply spending all of your energy trying not to hear what you're hearing."
In other words, if you think it's bad enough doing the Christmas shop at Tesco having to endure Wham!'s 'Last Christmas' for the zillionth time, just imagine being the shelf stacker that has to listen to those queasy synths and jingle bells 24/7. For two whole months.
Although we haven't even had Bonfire Night in the UK yet, retailers have a financial incentive to start the festivities early.
That's why they begin incorporating Christmas songs into their playlists this soon - as a psychological trick to encourage their customers to get buying those gifts.
"Our Christmas music gets integrated into the music that we play, so by the time you get into the middle of October maybe we're having one Christmas song out of four," said Gary Grant, founder of the UK's biggest independent toy retailer, The Entertainer.
"Now [in the start of November] we're probably one out of two, and in a couple of weeks' time we'll be all Christmas music, because it sets the tone."
While the trick might work to rake the money in for the rest of 2017, that doesn't account for the effect all those Christmas songs might have on staff's mental health.
It's something to bear in mind about Christmas music - whether you think November is still too soon to start blaring out Slade or whether you've already crafted your perfect Christmas playlist.
So if you wish it could be Christmas every day, just spare a thought for those hard-working shop staff who probably really, really don't.
Words: Chris Ogden
Featured Image Credit: PA