Christmas is an expensive time of year, with all of us blowing what feels like our life savings on various gifts for the fam that they'll probably never use. A nice pair of slippers for Dad, perfume for Mum, a tin of Quality Street for Nan, gig tickets for your siblings, something thoughtful but bloody expensive for your other half - and that's not including anything for the family pets, which they'll no doubt completely ignore.
But for one woman, Helena Mueller from Cambridgeshire, man's best friend actually comes first when it comes to Christmas presents - and this year has spent a whopping £1,000 ($1,300) on gifts for her pet dog, Lola.
The cockapoo will a receive a grand total of 68 presents this year, as Helena says she loves Lola more than anything in the world.
"She's changed my life so much," Helena says. "We got her because I have an only child, Harry, who was four at the time."
The mum of one has also admitted Lola's being spoilt even more than her six-year-old son, Harry.
"This year, she's definitely getting more gifts than Harry... I tried to hide that from Harry last year, but this time it's so obvious because there's so many!
"I put a post up on Facebook asking if anyone wanted to help me pack all of Lola's Christmas presents, but people say to me on Facebook, 'Please can you stop posting all the things you get for Lola because my dog will want the same things!'
"You know, Lola never moans about homework, and she never complains about what's for dinner.
"She had her first snow yesterday, and I came in and realised I hadn't taken any pictures of Harry but had absolutely loads of Lola, and that's what always happens!"
So what's on the cards for the cockapoo this year? Look away now, Lola: among the big presents are a yellow coat to match Helena's, a dehydrator, doggy cologne, a Joules dog-shaped bag, a pink soft blanket, a backpack harness, rabbit pyjamas and keratin oil for her fur.
There's also a pink theme for many other presents, including (but by no means limited to) a pink heart bowl, a pink heart lead, a pink heart collar, pink dummy toy, a pink and purple Korny toy, a pink hippo striped treat holder, a pink dummy toy, a pink princess bowl, a pink cute dog striped toy and pink clothes hangers for her outfits.
There's even a bit of an ego-boost in there, with a cockapoo calendar that Lola actually features in.
There are lots of stocking fillers, too, including a hedgehog toy, Christmas cracker, a Paw Patrol teddy, dinosaur dental bites, caramel 'Yappachino' biscuits, a poo emoji string bag... And that's not even half of it.
And that old motto of a dog not being just for Christmas also applies to Lola's year-round treatment, which includes regular pampering sessions; Helena spends around £150 ($200) a month on the latest shampoos and special aftercare.
Lola's also on a special raw diet, and Helena orders her food once a month from their favourite pet shop: "They have named Lola 'Lady Lola' as they know how spoilt she is and how she's treated."
In spending more on her dog this year than we'd probably spend on our entire families for the next decade, Helena's putting us to shame a little bit, eh?
Featured Image Credit: SWNS