Some will go to extreme lengths to get younger-looking skin - even lathering their face in sperm, according to one beauty expert.
Err, excuse me?
Yep, Chelsee Lewis is a facialist to the stars - working with the likes of Stella McCartney and Gwyneth Paltrow, although it's not clear whether either has opted for this particular treatment - and revealed clients aren't shy of having semen rubbed into their skin.
Speaking to the MailOnline, Chelsee said: "It's one of the best ways to boost oxygen and improve circulation to the skin, which will give you an immediate glow.
"Sexual intercourse helps the stress hormone but also helps to balance the hormones and improve collagen production. But you can go one step further with a sperm mask. Yes, you heard right!
"Using your partner's sperm as a mask is full of a compound called spermine, which is an antioxidant which can help reduce wrinkles, smooth the skin, prevent acne or spots and give you overall healthy-looking skin."
It's times like this that you wish someone had said 'should we' rather than 'could we'.
So, if the idea of rubbing cum into your cheeks doesn't quite do it for you, fear not! Chelsee has a few other less intimate methods for staying on fleek.
If you've got a spare half-hour in the morning, then you could be in luck.
Chelsee went on: "Take a teaspoon of coconut oil first thing in the morning before brushing your teeth on an empty stomach. Swish this around the mouth for 15 to 20 minutes.
"You will feel your lower face starting to ache as it's exercising the lower muscles in the face.
"If you stick to the same regime on a regular basis you will feel your face starting to get tighter.
"But this also has other benefits, including antibacterial and antioxidant - it also boosts energy, gives you whiter, stronger teeth and helps clear the skin of impurities, acne and rashes."
Ultrasounds can also be used to fight wrinkles. Credit: PA
If that's still not your bag, though, Chelsee also recommended digging out some ice from the freezer, as it could be the key to achieving a youthful glow.
She explained: "This is one of my favourites for waking up tired-looking skin. Fill the sink with ice cubes and cold water and splash the face 15 to 20 times before applying your makeup.
"It will leave your skin feeling tighter and brighter, and your makeup will sit beautifully."
And if you think ultrasound is just used for would-be mums, then think again. It could also be the secret to fighting those pesky wrinkles.
"It's growing increasingly popular for tightening and for anti-ageing and is one of the latest pieces of technology on the market right now," Chelsee says.
"HIFU face is a non-surgical facelift treatment using high-intensity focused ultrasound to lift and tighten loose or sagging skin on the neck and face without any downtime.
If sperm isn't really your thing, just dig some ice out of the freezer. Credit: Pixabay
"It works by focusing energy to help stimulate the deep support layers of the skin without causing damage to the skin surface.
"The treatment stimulates the growth of new collagen, resulting in a lifted, firmer and more toned appearance of the skin.
"Results will develop over the course of two to three months with some clients experiencing continued improvement for up to six months."
Featured Image Credit: Sérgio (Savaman) Savarese