For many huge public figures, a lot of their time is spent discrediting unfounded claims. Donald Trump in particular seems to spend a large chunk of his waking days refuting allegations made against him.
But you can't help but think he may have bitten off more than he can chew in denying having called the CEO of Apple, Tim Cook, 'Tim Apple'.
In the broader scheme of claims made against the President of the United States down the years, it's a fairly benign one really. But Trump is adamant he didn't do it - even though it was televised and we all saw him do it.
Speaking to Republican National Committee donors on Friday, the president claimed he said 'Tim Cook, Apple', but the word 'Cook' was said quickly and under his breath, according to Axios.
If you rewatch the video, then you can only conclude that Trump is able to speak so quickly and quietly that his words cannot be deciphered audibly or visually - which in essence makes his words pointless.
The blunder in question took place last week at the White House for an American Workforce Policy Advisory Board Meeting - the biggest day in anyone's calendar.
Donald Trump at the American Workforce Policy Advisory Board's meeting with Tim Apple, I mean, Tim Cook. Credit: PA
Sat by the side of Tim Cook and addressing the media (who were obviously filming the whole thing), Trump said: "We're going to be opening up the labour forces because we have to. We have so many companies coming in.
"People like Tim - you're expanding all over and doing things that I really wanted you to do right from the beginning.
"I used to say, 'Tim, you gotta start doing it here', and you really have. You've really put a big investment in our country.
"We really appreciate it very much, Tim Apple."
Except, if we are to believe the president, what he actually said was all of the above, except with a super rapid and quiet 'Cook', between the Tim and the Apple.
Safe to say we've all got egg on our faces now for taking the piss so much last week. Apologies on the behalf of all us mudbloods who thought a mere mortal might have the occasional slip of the tongue across the course of your many hours of public speaking. You are not a mere mortal and it did not happen.
Just as in the video below, where you can see the president not calling Lockheed Martin's chief exec, Marillyn Hewson, 'Marillyn Lockheed'.
Let's just hope there are no such slip-ups next time he calls a summit with Kim Jong-North Korea.
Featured Image Credit: PA