In February, the notorious drug lord known as 'El Chapo' was found guilty of murder conspiracy charges, drug trafficking, money laundering and firearms possession, after evading the long arm of the law for many years.
The 61-year-old - whose real name is Joaquin Guzman - is believed to have amassed billions from his drug empire, and it seems being behind bars hasn't dulled his appetite for making money.
Guzman is yet to be sentenced but could spend the rest of his life behind bars, despite this, he recently signed a contract from his cell in a Manhattan federal prison granting the rights to his name and signature to a limited liability company, according to Sky News.
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The company will be run on the outside by his 29-year-old wife, Emma Coronel Aispuro, and the company - called El Chapo Guzman - will incorporate Guzman's signature in the brand logo.
Ms Aispuro said the company would be run as a joint effort, and that their seven-year-old twin daughters are their inspiration.
Speaking to New York Daily News, she said: "This project is an idea Joaquin and I have had for a long time. Before he was in the USA we talked a lot about this topic. Really, it's both of our ideas.
"We'll talk a little about both of our ideas - that he has and a touch of mine, obviously. Our greatest inspiration is our daughters."
The former beauty queen added that the company would start out with caps and aim to be accessible to everyone.
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She said: "I am very happy to be able to create something like this. I hope it'll be something everyone likes. I will give it my best effort to make it good for everyone and within everyone's reach.
"I want to start with a line of caps, then I'll begin to produce clothes, jackets."
It's unclear what will happen with the company's potential profits, as the 'Son of Sam' law prevents criminals from making money from within prison, however, the company already has an official website and could start selling clothes in the US and Mexico this summer.
But before you go thinking it might be cool to buy a cap with El Chapo's signature on it, you might want to look into some of the crimes he has been accused of committing.
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Court papers accuse him of drugging and raping girls as young as 13. According to the BBC, former associate, Alex Cifuentes is quoted as saying Guzmán 'called the youngest of the girls his 'vitamins' because he believed that sexual activity with young girls gave him life'."
He is also alleged to have ordered hit-men to carry out hundreds of killings.
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