It's no secret that there's a bit of a baby milk formula crisis going on in Australia.
For the past few years, stocks have been flying off the shelves incredibly quickly, forcing some supermarkets to introduce two per person policies.
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But Channel 9 has obtained footage of people blatantly disregarding that rule by going in multiple times.
The rule says two tins per person per sale, so clearly these people are just getting around a pretty easy loophole; but it doesn't make it okay.
You can see the shoppers quickly run in and out of the store, dump their formula load on the ground and run back inside for more. One person walking past the team sarcastically said to them: "Oh you've got plenty of babies, plenty of babies, huh?"
The formula supply shortage is partly due to people who buy as many tins as possible and send it onto China.
In 2008 there was a baby milk formula scandal where melamine-laced formula killed six babies and made 300,000 sick. As a result, people have had to look overseas for reliable formula and it seems like they've settled on Australia to be the best place.
People can sell the product in China for four times the price they paid in Australia - so it doesn't take an idiot to see why there's such a big demand.
But the issue is affecting other mums and dads who often find the formula aisles completely empty.
Belinda Jennings, founder of national mum's network Mum Central, told Nine News: "I think it's absolutely heart breaking, you've got enough to worry about as a new mum, let alone trying to find food and this is sometime the only food you can give them.
"It's extremely frustrating you know, we've had mums saying they're driving around late at night trying to find formula for their babies and all the shelves are empty."
There's nothing illegal about what they're doing, but it's certainly not ethical when you're creating a system where other parents go without.
A Woolworths spokesperson told news.com.au: "We have a two-tin purchase limit on baby formula in place and our store teams work hard to ensure stock is available for our customers.
"We encourage any parents who find their chosen baby formula is unavailable on the shelves to speak with their store manager, so we can help get them stock as quickly as possible."
Featured Image Credit: Channel 9