You know what it's like - you're stuck waiting in a queue that you know will drag on for hours, and the only way to entertain yourself is arsing about on your phone. Just one problem - the battery's dying and even the charge on your portable power bank is running low. What do you do?
Tech enthusiasts in Singapore know exactly how you feel, as eager crowds camped outside the Apple store to get their hands on the newest edition of the iPhone. They waited for hours and sure enough, battery life suffered - but fortunately Huawei had the answer.
We all know the Apple iPhone is packed with different features, but lengthy battery life isn't one of them.
With this in mind, Huawei decided to hand out free power banks to customers, all of whom were waiting to buy the new iPhone. Oof, sick burn.
The tech company handed out 200 of their 10000mAh power banks to the prospective Apple customers - along with a little sign that said: "Here's a power bank, you'll need it." Double burn!
The company said the handouts were offered to provide 'respite from the weather and grueling wait'.
Singapore's weather is known to go into the extremes, while the wait outside Apple stores following the launch of a new iPhone tend to be very long.
As you might expect, the gesture prompted the wittiest minds on Twitter to share their thoughts.
One person tweeted: "Huawei giving free power bank to people queuing for the new iPhones is the best troll I've seen in years!!!"
Another said: "Huawei gave out power banks to Apple fans waiting outside an apple store in Singapore before the release of the new iPhone with the note 'here's a power bank, you'll need it'. Lmaaao, THE BURN."
This wasn't the only tongue-in-cheek act by Huawei, as they also gave away high-intelligence juice on the launch day outside London flagship Apple store.
However, while the generous gift hight have gone some way to helping the company win over iPhone buyers, it has not gone down well with current Huawei users.
Some have criticized the company on its Facebook page for handing out S$98 (US$72 / £55) power banks to iPhone users for free instead of Huawei users.
One person tweeted: "@HuaweiMobile just bought a 600 bucks mobile should hand me a huawei power bank instead of giving them out to apple lads!" [sic]
Another said: "Next time i queuing for huawei power bank, please hand me an iphone max." [sic]
Huawei recently surpassed Apple as the second-biggest smartphone seller in July, according to a report by technology analyst company Canalys.
Meanwhile, Samsung - a company that's certainly familiar with the art of trolling Apple - can remain smug in the knowledge it maintained its position at the top at the time of the report.
Featured Image Credit: Huawei