It's been almost a decade since the disappearance of Madeleine McCann. Three-year-old Maddie was snatched from her bed in a holiday apartment in Portugal's Praia da Luz in May 2007.
It was such a media frenzy at the time - and even now people are horrified at the tragedy and haunted by the picture of Madeleine.
But the Portuguese press - which has been quite critical of the McCanns - has reported that the couple is going to be cashing in on the tenth anniversary of Maddie's disappearance.
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The McCanns' spokesperson, Clarence Mitchell, has said that the parents are unequivocally not going to be doing that.
He told The Sun: ""They want to make it clear that they are not making any money out of Madeleine's disappearance. Any claims are spurious nonsense but fits in with the Portuguese agenda."
"Kate and Gerry have not decided on any media interviews surrounding the anniversary yet but if any deal is done it will be extremely limited and no payment will be involved.
"Any suggestion they will be paid is completely inaccurate and utter rubbish!"
The interest in Madeleine McCann has not wavered over the last 10 years at all. The Portuguese press has said that the couple are looking at deals for over £85,000 from British shows and a whopping £340,345 from American chat shows.
The McCanns have denied they are cashing in on their daughter's disappearance, but they will be doing interviews.
Kate and Gerry are considering two pooled interviews in Britain, one for print through the Press Association and one for TV.
But both are being organised through Scotland Yard and are completely above board according to Mitchell, reiterating there will be no fee.
In fact, they have never accepted money for interviews. Mitchell explains the only time that they only accepted anything was when they took hospitality fees for their interview with Oprah - the show flew them over to the States and put them up in a hotel.
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Kate did make some money for her 2011 book Madeleine - £1 million before tax. Any other money made went straight to the public fund for Maddie.
The Shannon Matthews Abduction
Kate and Gerry McCann have criticised the recent BBC drama The Moorside about nine-year-old Shannon Matthews' disappearance in 2008. It was only a year after three-year-old Madeleine's abduction and it struck a chord with the parents - who reached out to Shannon's mother. They even tried to get officials to release money for the public trust for investigating Maddie's disappearance to look for Shannon.
But it turned out to be a hoax. Shannon's mother Karen had seen the media frenzy around Maddie's disappearance and decided to cash in - by abducting her own daughter. She and her accomplice Michael Donovan, kidnapped and abducted her daughter - planning on taking the reward fee and any interview fees.
She was arrested and jailed for eight years.
Karen Matthews. Credit: PA
It was hugely upsetting to the McCann family at the time as it made a mockery of their personal tragedy.
The BBC drama frequently mentions the McCann case - and they feel it was insensitively done.
In it, Karen's friend, Julie Bushby, states: "It must be working all this - they are offering a reward of £20,000."
Her son chips in: "They are offering two-and-a-half million pounds for Maddie McCann. Is that because they're posher than us?"
You can see why the McCann's think it's callous. They would very much like to be left out of this narrative.
However, Karen was copying Kate McCann - almost word for word. Much like Kate, who was always seen carrying Madeleine's plush cat toy, she chose a random toy for the media campaign to find her daughter.
In the TV programme, Shannon's mum says: "I've got my cuddly bear that you wanted, like Maddie's mum wants her Cuddle Cat."
The police officer asks: "Is that Shannon's favourite" and her mum pauses before saying: "Probably!"
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