The latest? A very well-known fried chicken brand, which has turned itself into a suave 'virtual influencer' on the social media platform.
That's right, we're talking about KFC, which has created a very modern take on the famous face behind the company, Colonel Harland Sanders.
Unlike the cheery cartoon you're used to seeing on buckets of fried chicken, the Instagram version has more of a hipster vibe, showing off a tattoo across his stomach that says 'Secret Recipe For Success'.
That Colonel's sweet tat. Credit: KFC
His bio says he's a 'virtual influencer' who's 'chasing the dream' and 'selling chicken', based in Louisville, SoCal and 'Worldwide'.
Another of the Colonel's post. Credit: KFC
In one shot, hashtagged #candid, the Colonel writes: "I may be a restaurant mogul and international inspiration, but I'm still just a kid who loves being in the kitchen. #humble.
"It's important never to lose sight of the things that make you who you are. For me, it's being in the kitchen and making amazing fried chicken.
"That's what got me here, and I never want to lose that young and hungry Colonel who spent all his time perfecting fried chicken. I'm still that kid who straps on an apron and makes fried chicken. And I'll never lose that part of me.
"Never lose the things that make you who you are. This is part of my #secretrecipeforsuccess."
The Colonel in the kitchen. Credit: KFC
Another, taken mid-workout at the gym, he says: "I talk a lot about spiritual and emotional well-being and how to be successful, but another big part of being successful and emotionally and spiritually good is being physically good by going to the gym.
"Gotta sweat it out and push myself to be the best I can be. And you should too. Hit the gym at least once a day like me. Feels great to find something more within yourself - it's life affirming.
"Going to the gym is part of my #secretrecipeforsuccess."
The Colonel mid-workout. Credit: KFC
Hashtags for that one include #gymselfie, #fitfam and #friedchicken, obvs.
There's even a spoof sponsored post with Dr Pepper (hashtagged #ad, because we all know what happened with Fyre Festival), in which the Colonel is chilling in the boardroom next to a pie chart relating to the topic 'Millennials are creating a new economy of experience'.
Well played, KFC. Well played.
Featured Image Credit: KFC