A man has died from a suspected severe allergic reaction after undergoing a 12-hour hair transplant in India.
The 43-year-old man, who has been named locally as Shrawan Kumar Choudhary, was rushed into hospital after suffering breathing difficulties and swelling following the procedure.
According to The Times of India, he hadn't told his family about the 500,000-rupee (£5,400) procedure.
The doctor who carried out the transplant told police the man had asked for 9,000 grafts in a single sitting, which is three times more than recommended amount. It's not clear if the doctor agreed or not.
It's reported that the procedure began on Friday and wasn't finished until 2.30am the following day, 12 hours later.
The Time of India reports hair transplants taking more then six hours to complete are 'seldom advised' in the country.
On the Saturday, he began to experience difficulties with his breathing and some swelling, and was taken to hospital where doctors believe he had suffered anaphylactic shock - a severe allergic reaction, which can be fatal.
Medics fought to save the man's life, but sadly he died.
Police have provisionally recorded the death as accidental, but an investigation has been launched to better understand the circumstances surrounding his death and whether medical negligence was a factor, the Independent reports.
A statement from India's Association for Aesthetic Plastic Surgeons said reactions like this are rare, with 'only a few hair transplant patients' suffering breathing problems.
A spokesperson said: "Patients often try to pressure doctors to cover large areas in one sitting.
"We do not plan more than 2,500-3,000 grafts in one sitting and make sure it is completed in six to eight hours.
"Prolonged time and extended anaesthesia can compound problems."
Speaking to the Daily Mail, Dr Kapil Bhargava, a consultant dermatologist and a spokesperson for the British Skin Foundation, said: "This is an exceptional case.
"The cause of his death needs to be investigated to determine if it is related to the procedure, the medications given or another cause, e.g. a pre-existing condition exacerbated by the stress of a prolonged procedure.
"It is important to remember that all surgical procedures, including cosmetic procedures, carry risks and further risks may arise when treating complications."
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