A mum-of-four has started a business where women can crowdfund their own plastic surgery, wanting to help others 'achieve their body goals'.
Anyone who's interested in a model's story can then buy various picture packages and content, in turn funding their surgery.
Allegra Cole. Credit: Instagram/Allegra Cole
The former Mormon, who grew up in Salt Lake City, Utah, told BuzzFeed: "I saw how much stress it took out of getting implants and I realized many women would get plastic surgery if the expense was taken care of - it would be a no-brainer.
"I realised there was a need for something like this many years ago when I would talk to my girlfriends that already had boob jobs. Every single one admitted they would have gone bigger. Not one woman ever said to me, 'Gosh I just went too big'."
Allegra is launching BoobJobs4Moms.com, where people can have surgery crowdfunded. Credit: Instagram/Allegra Cole
Allegra added: "I feel like my plastic surgery gave me the outside that matched my inside. It gave me my sexy back! The confidence and empowerment I've felt from my surgeries and watching my body transform in front of my eyes has been the most amazing experience. I was so blessed that I felt it was my God-given destiny to pay it forward and help other women achieve their body goals."
The model and entrepreneur took inspiration from her own cosmetic surgery journey, having crowdfunded her second breast augmentation.
To get the 'fuller' size she desired, Allegra turned to a website where people are able to financially support women who want breast implants.
"They would buy picture sets [or] request certain things for a certain dollar amount and the site would cut the check to the doctor, and you would just go and get implants," Allegra told Barcroft last year.
Through BoobJobs4Moms.com and her own website, AColeIndustries, Allegra - who once appeared on E! show Botched to try and fix her wonky breasts - hopes to help other women in their plight for self-confidence.
Allegra before and after her surgeries. Credit: Instagram/Allegra Cole
"I want other women to be able to feel liberation from their bodies and be able to get their groove back like I did," she says on her personal website.
"I see the looks on women's faces all the time just when I give them makeovers. The look in their eyes of truly feeling beautiful and confident again is so priceless.
"I can only imagine how grateful they will feel when their boobs are the size they want them to be, their tummy is tucked (or sucked in) the way they want it to be, and their booty is plumped and brought back to bubbly perfection.
"I know what the surgeries did for me and my self confidence and want to be able to help give that to other people."
Featured Image Credit: Instagram