What kind of prick carries his own baby? Sorry, I mean what kind of prick criticises a man for carrying his own baby? You guessed it, Piers Morgan.
Not just any man either, Piers has criticised Daniel Craig - James Bond, no less - for carrying his baby, implying that his use of a papoose is in some way emasculating.
Now, obviously if you make a living out of saying blatantly absurd things in order to provoke a reaction then occasionally you have to say blatantly absurd things... but really?
Still, he got the reaction he presumably wanted, with the Twittersphere descending on him like a ton of bricks.
Captain America (Chris Evans) led the charge in defence of Bond, tweeting: "You really have to be so uncertain of your own masculinity to concern yourself with how another man carries his child.
"Any man who wastes time quantifying masculinity is terrified on the inside."
One Twitter user said: "Piers Morgan comes out in strong opposition towards... (checks notes) parents caring for their children."
Another said: "He's literally carrying the wares of his testicles on his front. How is that emasculating? Idiot."
Hundreds of dads have also shared pictures of them carrying their babies, in a show of support for Craig and his public baby carrying.
However, in subsequent tweets, Morgan has been keen to clarify that his objection is not to the public caring for or carrying of children, rather he is irked by the use of a papoose.
In response to a tweet which questioned why carrying a baby would be emasculating, Morgan said: "He's not carrying it, that's my point. He's using an emasculating papoose. James Bond would never use a papoose to carry his babies."
Now, it's hard to argue with that. Bond would probably press a button on his fountain pen and magic a floating baby chair from thin air. But in lieu of a floating baby chair, using a sort of sling to carry your baby seems hard to object to.
It seems Morgan thinks it's more manly to carry a baby with your arm muscles than with your core muscles. But where is the limit? Is a man carrying one obese baby twin in each arm the epitome of man?
Morgan has divided opinion in the past for his blasting of 'snowflakes' and his advocacy of the term 'man up'.
Featured Image Credit: PA