The 'Back To School/Back 2 School/Back 2 Skool' section of any shop isn't really a place where any parent or child wants to spend much time.
"Do you have enough pens? What about a protractor?"
"What's a protractor?"
"Jeez, OK, how about a sex stamina timer?"
Parents aren't best impressed with Poundland's placement of these sex timers. Credit: @DiggerPup
Twitter user, @DiggerPup, complained to the discount store on Sunday, claiming it was the third time the sex timers had been displayed in the 'Back 2 School' section.
Speaking to the Daily Mail, they said: "I don't know much about the current sex education curriculum these days but I'm sure they don't recommend sex stamina hourglasses.
"I complained to Poundland who said they would pass it on to the store to sort it, and a few days later, they are still there.
"When will they learn that this kind of exposure of sex to children just isn't acceptable?"
Clearly, @DiggerPup wasn't the only one incensed by the misplaced timers, with the shop reportedly receiving a letter of complaint from the Kingston Independent Residents Group.
At least the timers aren't on the checklist. Credit: @DiggerPup
According to the Daily Mail, its representative, James Giles, said: "Families should feel confident in taking their children to a family-friendly shop, and this completely goes against that.
"I hope Poundland will take swift action and take action with those who are at best poorly trained, and at worst taking part in some kind of twisted joke."
The store said it has since removed the sex timers from the 'Back 2 School' section, though it doesn't seem to consider the error quite as serious as the likes of @DiggerPup and James Giles.
A spokesperson for the company told the Daily Mail: "Oops - this was a fun Valentine's item that's popped up by mistake. We've moved it faster than the 10 minutes we gave ourselves."
They cost a quid, would you believe. Credit: Poundland
Clearly, the levity with which the store has addressed the issue will anger some parents, however, it seems reasonable enough to argue that a misplaced timer is hardly going to scar a child; especially when you consider the fact students avoid the school section like the plague.
Plus it's hardly a nine-inch dildo - you could even use it to time yourself while practising your times tables...
Arguably though, the bigger question is how on earth this store has managed to get Valentine's stock mixed up with 'Back 2 School' stock, considering it's July, and neither of them should even be on the shelves at all?
Featured Image Credit: Poundland