Whether you love it or hate it, voting's an essential part of the democratic process so it's natural that governments would try to get as many people to take part as they can.
But Vladimir Putin's supporters are using a novel tactic to encourage young men to vote for him in the upcoming Russian presidential elections - by getting their attention with scantily-clad models.
A series of social media videos, put together by the Russian edition of men's magazine Maxim, shows women strutting around in their underwear in an attempt to rouse support for the upcoming poll on 18 March.
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CHECK OUT THE MAXIM VIDEO BELOW:
The videos - shared by Maxim - show scantily-clad models attempting to persuade viewers to head to the ballot box.
While the magazine has refused to say who exactly commissioned the ads, they are widely seen as part of a covert Kremlin strategy to encourage voter turnout to help Putin gain the 50+ percent he needs to be elected on the first ballot.
The latest social media video, which shows the women in a mocked-up polling station, tries to draw the comparison between voting and sex, coming complete with the caption: "Welcome to the world of adults!
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Other captions featured in the video say: "It's a bit scary at the beginning but soon you'll want to make it one more time", "Are you sure you're already 18?", and "All that happens at the polling station will remain at the polling station..."
Other people who joined the online group have received X-rated 'Election Girls' stickers with slogans such as 'Waiting for you in the booth!', 'I want your vote!' and 'Help me to undo my ballot paper'. Not sure what needs 'undoing' there, to be honest.
Maxim's Russian editor-in-chief Alexander Malenkov confirmed the presidential election forms part of a 'special business project' for the magazine, although he didn't reveal who the client was or how much the magazine is being paid.
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According to Mirror Online, Malenkov has admitted that the campaign and the silence around it looks 'a bit absurd' but said it was 'one of numerous compromises' he had to make.
Maxim's campaign is actually one of the less controversial pro-Putin ads which have been popping up on social media ahead of the election.
One warned that black immigrants would join the Russian army if Putin didn't get re-elected, while another vid was dubbed homophobic for showing a guy having a 'nightmare' about his family having to take in gays who can't find partners.
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CHECK OUT THE WOMAN RUNNING AGAINST PUTIN FOR RUSSIAN PRESIDENT:
Sixty-five-year-old Putin is looking to be re-elected for a second consecutive eight-year term as Russian president, his fourth term overall in the highest office.
Some of his opponents include Pavel Grudnin from the Community Party, Vladimir Zhirinovsky of the Liberal Democratic Party, and Ksenia Sobchak - the first female candidate in 14 years - who will be representing the liberal party Civic Initiative.
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Wonder what Sobchak makes of Maxim's campaign.
Featured Image Credit: PATopics: World News, News, Putin