Squid Game star HoYeon Jung's Instagram following has increased by 56 times in just under two months.
Jung - who played Kang Sae-byeok in the series - is now said to have the 'fasting growing Instagram account', according to HypeAuditor, which was reported by B&T Magazine.
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Her account grew from 410,000 followers on 17 September to a whopping 13 million followers on 4 October, which surpasses other stars such as Cristiano Ronaldo, Lionel Messi and Kylie Jenner, in relation to follower growth.
The publication reports the following as the fastest growing Instagram accounts during the launch date of Squid Game (17 September) to 4 October:
- HoYeon Jung + 12.5 million followers
- Cristiano Ronaldo + 7.7 million followers
- Leo Messi + 5.5 million followers
- Wi Ha Jun + 5.2 million followers
- Lee Yoo-mi + 4.4 million followers
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The star now has a total of 23.2 million followers on Insta.
Alexander Frolov, CEO and co-founder at HypeAuditor, said: "Social media, and specifically Instagram, is one of Netflix's main channels to promote TV shows.
"We saw that by the end of 2020, many actors from other Netflix Shows were among the top 100 growing accounts of the year.
"For example, both Millie Bobby Brown from Stranger Things gained 9.7M subscribers and Zendaya Maree Stoermer from Euphoria also grew by 18.2M subscribers in 2020.
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"However, for any Instagram accounts that experience a sudden surge in the number of followers, it is crucial for brands to analyse the quality of the audience before seeking any partnership agreements with influencers.
"By only seeking collaborations with influencers with an authentic following, brands can ensure the success of their influencer marketing strategy."
Squid Game has officially become the most watched Netflix TV series in its history.
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An incredible 111 million accounts have tuned into the horrifying Korean show, which absolutely smashes the previous top spot held by Bridgerton (82 million).
The metric used by Netflix is whether a user watched at least two minutes of the show.
Since it debuted on the streaming platform on 17 September, it's become a worldwide sensation, sparking a million memes, jokes, Halloween outfits and fan theories.
The show is not for the faint of heart, and contains some really gruesome and gory scenes, as well as a load of more psychological and existential terror.
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The premise is simple, a number of players who are short of money compete against each other in a selection of potentially deadly children's games for a share in a $38.5 million (£28m) prize.
If you don't win - well - you don't need to be a genius to work out what happens: you're gonna get killed.
Featured Image Credit: NetflixTopics: TV and Film, Netflix, Squid Game