Facebook made a promise to free the page of extremist views, whether they are on the right or left - and it seems like it's holding up that pledge.
The social media juggernaut has banned several far-right commentators including Milo Yiannopoulos, conspiracy theorist Alex Jones and political activist Laura Loomer.
A Facebook spokesperson said: "We've always banned individuals or organisations that promote or engage in violence and hate, regardless of ideology.
"The process for evaluating potential violators is extensive and it is what led us to our decision to remove these accounts today."
According to the Guardian, Louis Farrakhan from the Nation of Islam group will also be banned for spewing anti-Semitic sentiments on the social media site.
The hard thing going forward with these bans is once they're off Facebook, they're free to engage their already strong audience on their own platform which is largely unregulated.
Alex Jones. Credit: PA
If they're posting stuff on their own website, they don't have to adhere to someone else's online code of conduct. Which could make their echo chamber even louder.
But that's provided that people are willing to log onto specific websites in order to get their content, which, in this day and age, isn't as convenient as soaking it all up on Facebook, YouTube, Twitter or Instagram.
Facebook's move is similar to the ban it carried out against outspoken UK political activist Tommy Robinson - who's kind of like Australia's Blair Cottrell.
The far-right founder of the EDL had his permanent ban imposed for repeatedly breaking policies on hate speech including posting material that uses 'dehumanising language' and 'calls for violence targeted at Muslims'.
In the blog post, Facebook said: "One of the biggest questions we face is around what we allow on Facebook - and we spend a lot of time trying to get this right. This is hard and critically important.
"We want Facebook to be a place where you can express yourself freely and share openly with friends and family. At the same time, when people come to Facebook we always want them to feel welcome and safe.
"This is something we take incredibly seriously. So when ideas and opinions cross the line and amount to hate speech that may create an environment of intimidation and exclusion for certain groups in society - in some cases with potentially dangerous offline implications - we take action."
Robinson has already been banned from Twitter so this decision to remove him from Facebook and Instagram will leave him reliant on YouTube.
Featured Image Credit: PA