While most LADs would like their beards to be on par with those belonging to Jason Momoa, Hafþór Júlíus Björnsson or some other burly unshaven Game of Thrones star, the reality for many involves patchy stubble or a bit of fluff on the chin.
One company reckons it has the answer, with the GrowBeards 540 Needle Professional Beard Roller.
According to the website, the beard roller 'triggers your body's healing response' and 'stimulates blood circulation and increases nutrients to your follicles, resulting in new/thicker hair growth'.
540 Needle Professional Beard Growth Roller. Credit: GrowBeards
You're supposed to use the growth roller (which is currently on sale for £25.99) once a week, making sure your face has been wetted with warm water to open the pores, and that both your skin and the roller is clean.
You then use it 10 times on each area - horizontally, vertically and diagonally.
"After you've rolled your beard area, it's a good idea to moisturise with face cream or beard oil," the website explains.
"You can do this directly after rolling, but make sure that what you're using is meant for the face. This is why we tend to recommend using natural oils instead of lotions.
"You don't have to apply anything, however. Just roll and relax, if that's your preference."
Okay, so that's all well and good, but does it actually work? Well, according to many of the five-star customer reviews - yes.
One person wrote: "Only been using it for a week, but my facial hair is growing quicker (I can grow some facial hair but very patchy) It is thicker, hopefully I will see even greater results in the next couple of weeks VERY EASY to use, recommended this to a few friends who are in the same boat."
Someone else said: "Was very sceptical at first however my gf purchased this for me for Christmas, I can confidently say it has made a difference to how much facial hair I grow."
Another person commented: "Best thing I've ever bought. Started seeing a massive difference within 3 week of having it. My beard finally connects to my chin haha."
And a fourth added: "Bought it sceptically but now I understand how it works I get it. Plus my patchy beard is becoming somewhat of an actual beard. I RECOMMEND THIS HIGHLY!!"
Some people may think the fact that all reviewers have given the product a full five-star rating is perhaps a little suss, but you never know, maybe this is the future...
Featured Image Credit: PA