Every year, hundreds of tourists descend on a Spanish city for the Running of the Bulls event.
It's a part of the larger San Fermin Festival that takes place in Pamplona every year and also involves a procession, mass and a huge party where locals and travellers get rip-roaring drunk.
Unsurprisingly, the Running of the Bulls event attracts a lot of thrill seekers and a lot of injuries.
It seems two Australians and a Spaniard have been caught up in the madness on the final day of the event; being gored by a bull that broke away from the rest of the pack.
According to Yahoo News, the animal flipped one bloke over its horns and the man came crashing down onto the street.
The other two victims were gored in the right arm and armpit respectively.
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Thankfully, none of the injuries were life-threatening and the men will likely have a decent story to tell when they recover.
The opening day of the festival saw dozens of people injured, with the Red Cross saying there were 53 people who needed to be treated by medical officials.
The festival, which runs for nine days, kicked off last weekend at midday with the traditional 'chupinazo'. Revellers turn up wearing red and white and are soaked in sangria.
Despite more than a million people attending the festival each year, activists stage regular protests over the treatment of animals.
This year, 54 protesters set up a 'crime scene' cordoned off with yellow tape in the town. The supporters of PETA and Spanish animal protection group AnimaNaturalis represented each of the bulls who will endure a bloody slaughter in Pamplona this month after being chased down the streets.
The demonstration saw activists lie down inside the outlines of bulls on a piping hot square in Pamplona city centre.
Banderillas - the weapons used to stab bulls during bullfights - were sticking out of the protesters' backs, reminding onlookers that bulls are made of flesh, blood, and bones and experience fear and pain, just as humans do.
All 54 activists were surrounded by signs which read: "Bulls Killed in Pamplona. Stop Bullfighting."
According to PETA, more than 80 per cent of Spanish people oppose cruel bullfights, and approximately 56 per cent fewer official bullfights took place in 2018 than in 2007, but the events are able to continue in large part because of tourist money.
Featured Image Credit: PA