The Fenwick store in Newcastle is officially ready for Christmas, with its windows decorated nicely and the festive spirit truly on display - and the Greggs just across the way is taking full advantage.
The Northumberland Street branch of the baked goods outlet has been confusing passers-by as its sign has been flipped around.
Why? Well, seemingly against all the odds, it's actually for a very good reason - when people are peering into the cheery festive displays over the road, they'll see the Greggs sign in the reflection and it'll be the right way around.
Basically, Greggs has decided to drop its festive bake early in the Northeastern city, to tie-in with the Fenwick Christmas window displays - not only that, but the store is also giving away 500 free festive bakes.
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BRB, just off to Greggs in Newcastle. Or 'sggerG', at the very least. Whichever, as long as I get my free festive bake.
People have certainly noticed the change on Twitter - one person commented: "Greggs flipping its sign backwards so that it reflects the right way in Fenwicks window to get promo in people Christmas sefies is the best thing I've heard all day only in Newcastle."
Another said: "Belting bit of thinking from Greggs in Newcastle to maximise brand exposure in the Xmas run up."
A third person tweeted a cracking bakery pun: "Who ever thought that one up needs a raise in their dough!"
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Buthe best comment came from the person who posted a picture of the sign backwards along with the caption: "Greggs, you OK hun?"
Absolutely brilliant.
To be fair, it's likely a job done well from the sneaky devils in their marketing department as we're all definitely thinking about heading to Greggs for lunch. Well, it is a Saturday after all.
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Greggs is truly on top for the 2018 festive season - not only has the company stepped up its marketing and brought out the festive bakes earlier, but it's also started selling pigs in blankets.
Yes, you heard that right, no longer will we have to wait until Christmas day for those tasty festive staples, you can buy a tub of them on the run up to the big day - you could even buy some every day if you liked.
Just think of it, a festive bake and a tub of pigs in blankets - Christmas has offically come early.
Featured Image Credit: NCJ Media / Twitter / @steveythunderTopics: Greggs, Food, UK News, Funny