It's often the stuff of nightmares, being caught out in public in your birthday suit, completely bollock-naked for the world to see.
But this was actually the aim for one woman, who took to a Maryland mall totally naked. Well, kind of. She was kitted out in body paint, which looked scarily like real clothes.
The artist is body painter Jen Seidel, who completed the look with the help of her daughter and model, Maria Luciotti, before uploading the video to her YouTube channel.
Speaking to LADbible, Jen said: "My team and I are all about taking risks and this was definitely was one of those times.
"Because it was a bit chilly outside, we threw on a hat and a scarf and jumped in the car. My heart was skipping beats from the adrenaline that kicked in as we approached the entrance to the mall."
And apparently that's not unusual, as people often fail to realise her body painted creations aren't actually real.
"I love to stand back from afar and watch people react to it," she said. "Many do not know the models are wearing only paint. You tell them it's paint and they look, but it sometimes still doesn't register until they ask to touch it."
Jen says her love of body painting comes from entrepreneurial parents, who taught her to think outside the box.
"I started body painting because I love art, and wanted to build a unique brand," Jen said. "I thought body paint would be a good way to stand out and would allow me to make a difference."
Jen reckons it also proved a good means of paying the bills, as a struggling mum of three - first picking up the paintbrush back in 2008 to try and win money in a Halloween contest.
Since then, she's made body painting her full-time job, and along with the super-realistic clothing she's also been busy creating cult characters like Captain America and Wonder Woman.
Hats off to her - though we're not willing to strip everything else off just yet.