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Prince Harry's memoir is officially on sale and it looks like it has flown off the shelves.
Spare dropped yesterday (January 10) around the world and all the headlines over the past few days have definitely drummed up some interest in what the Duke of Sussex has to say.
He certainly hasn't held back and has divulged details about the Royal family and his rift with some of the members, his relationship with Meghan Markle, his struggles with losing his mother, Princess Diana, his military service in Afghanistan and many more little tidbits.
Sky News says 400,000 copies have been sold so far across hardback, ebook and audio formats on the first day of sale.
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The outlet says that means Spare has become the 'fastest-selling non-fiction book ever'.
Transworld Penguin Random House managing director, Larry Finlay, said: "We always knew this book would fly but it is exceeding even our most bullish expectations.
"As far as we know, the only books to have sold more in their first day are those starring the other Harry (Potter)."
Loads of people lined up outside bookstores in the UK to get their hands on a copy of Spare.
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Sarah told Sky News she thinks Prince Harry deserves a platform to speak his truth.
"I'm excited to hear from Prince Harry about his life in his words," she said.
"He has created a historical record of his life. He lived it. Only he knows what he endured and went through.
"I know for sure the UK media sensationalised some of the bits that make him look in the worst light and sell them the most papers."
However, the Duke of Sussex's popularity in the UK has plummeted to its worst ever level.
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As excerpts of the memoir started being published ahead of the book's release, the Prince copped heavy criticism from some Brits who thought he should keep his private life private.
A YouGov survey taken between January 5-6 reveals Prince Harry's net favourability now sits at -38 per cent.
He had an all-time high rating of +70 per cent in 2017, according to the Daily Mail, however that has dropped significantly over the years.
More than 1,600 people were involved in the poll and almost two-thirds said they hold a generally negative view of the Duke of Sussex.
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Harry insists Spare was not meant to be an attack on his family, but instead an account of his life.
“I’m writing this not as the prince I was born but as the man I have become," he said.
"I’ve worn many hats over the years, both literally and figuratively, and my hope is that in telling my story – the highs and lows, the mistakes, the lessons learned – I can help show that no matter where we come from, we have more in common than we think.
Topics: Prince Harry, News
Stewart Perrie