The New England Patriots have won Super Bowl LIII after beating the Los Angeles Rams 13 - 3 at Mercedes-Benz Stadium in Atlanta, Georgia.
A tight game was edged by quarterback Tom Brady's side and in victory he became the winningest - yes, winningest - player in Super Bowl history.
Brady now has six Super Bowl rings, one more than anyone else. The Rams will be disappointed after putting in a huge defensive effort but they came up short in attack.
Brady and his Patriots team came to the Atlanta stadium having appeared in 10 Super Bowl games - a record - winning five.
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The Rams had won the Vince Lombardi Trophy only once, way back in 2000. Their last appearance was in 2001 when they were beaten by - you've guessed it - Tom Brady and the New England Patriots.
There was intrigue off the field, too. Pats coach Bill Belichick was bidding to become the oldest ever Super Bowl winning coach at 66-years-old, whereas his LA counterpart Sean McVay was out to become the youngest at just 33.
It's fair to say that the game itself was a slow burner. The first half saw just one field goal scored by Stephen Gostkowski as the Patriots took a 3 - 0 lead into the second half.
Apart from that, very little actually happened. Well, on the field anyway. Off the field, a new Avengers: Endgame trailer dropped, and Game of Thrones teamed up with Bud Light to bring us a bizarre crossover commercial, excellently trolling everyone waiting up to see if they would release a trailer for the upcoming final season in the process.
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After a half-time show that featured Maroon 5, Travis Scott, Outkast's Big Boi, and SpongeBob SquarePants - yes, you heard that right - the game resumed in much the same fashion.
In fact, the only thing of note to happen until well into the third quarter was an injury to Patriots safety Patrick Chung and the longest ever punt in Super Bowl history. 67 yards, since you've asked.
One for the purists, you might say.
Basically, the defensive line-ups of both teams were having the better of it. The expected battle between rival quarterbacks, the veteran Brady and the Rams' Jared Goff - in only his third professional season - never really got going.
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Both sides had said in the build-up to the game that stopping their opponents' running game would be the key to victory. As the game wore on, both teams were sticking to that plan and executing it well.
The Rams eventually levelled the scores with a 53-yard Greg Zuerlein field goal as the third quarter wore on. That set up a tense finale, at the very least.
The records were tumbling. After the excitement of the longest ever Super Bowl punt came the news that the game was the lowest scoring NFL showpiece game ever after three quarters.
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Riveting stuff.
It was more of the same down the stretch into the fourth quarter. However, around half way through, Brady and the Patriots' offence started to find their rhythm.
A brilliant Brady pass found Rob Gronkowski at the two-yard line. That brought up the Patriots' first play in the red zone, and then - mercifully - the game's first touchdown.
After the position had been set up, Pats running back Sony Michel had the relatively simple task of crashing over from short range.
In the 53rd minute of the 53rd Super Bowl, New England had the advantage and Los Angeles had work to do.
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They set about their task, making a rare foray into Patriots territory, but after a missed opportunity to score, disaster struck.
Goff threw a pass out wide, but Patriots cornerback Stephon Gilmore leapt highest and claimed a vital interception.
Outside of the Michel touchdown, that would prove to be the game's telling play. The Patriots made it to the two-minute warning with good field position.
That field position left Gostkowski with the opportunity to kick a 41-yard field goal to make it a two-score game. He doesn't miss many, and this was no different. 13 - 3 with 1:12 minutes to play.
It was now or never for Jared Goff and his team. They got field position enough to allow Greg Zuerlein a kick at goal, but he missed and sent the Pats fans into raptures.
The Patriots had done it, again. Tom Brady and Bill Belichick had done it, again.
History had been made.
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