As is the norm with big brands releasing new products, people have already found flaws in the upcoming launch of Apple's iPhone X.
The landmark device, which celebrates ten years of the iPhone, isn't even available to the public yet and already there are rumours swimming about that the demand will far outweigh the supply.
So, for those desperate to be centre of attention and always have The Newest Thing in order to outdo their mates, there may be disappointment.
Such is the severity of these rumours, it's believed that there won't be enough made to satisfy customers until 2018, according to Indy100.
When asked by BuzzFeed about the possible shortage, Chief Executive Officer of Apple Tim Cook didn't really sugarcoat his reply. He said: "We'll see what happens" - which presumably translates as: 'I haven't got a clue, but yeah, probably won't be enough.'
He added: "But we'll be working as hard as possible to make as many as possible."
Despite what's been the norm in recent years, with tech fans camping outside Apple stores in a bid to be the first through the doors when the phone goes on sale, Cook says that ordering online or through the company's app is the best way to secure a device.
But even though his is pretty much the only voice you need to listen to on the matter, you can imagine there'll still be a couple of thousand people who willingly choose to sleep outside one of the tech giant's shops.
Regardless of the rumours circling about the phone, it does look as if it will be a hit. Cook says: "The iPhone X really sets the tone for the next decade in technology. It has a lot of new technology in it."
Still, before we find out they'll have to weather the storm of iPhone 8 complaints, another handset that was announced alongside the iPhone X.
Apple were forced to look into customer complaints that the 8 was coming apart while on charge, according to the Independent.
Pictures posted to social media show the screens on the devices are springing out due to the battery expanding. It's reported that the problem has so far been isolated to a few phones in Asia.
One of the first reports came from a woman named Ms Wu, who bought a 64GB rose gold iPhone 8 Plus and started to notice the smartphone bulging after just three minutes of charging. According to reports, she used the charging adaptor included in the packaging.
Meanwhile, others have claimed that the screen on their phone had popped off before it was even turned on.