Bill Gates is a man who knows his onions when it comes to technology.
Technically known as 'that rich as fuck guy', he co-founded Microsoft in 1975, computer software that went largely unrivaled for many years.
With the success of Microsoft came all sorts of various creations, such as Windows smart phones, which failed to make major of impact since hitting the market.
So much so, Bill himself doesn't waste his time with one, and instead uses an Android, BBC reports, which is a massive kick in teeth for his own work and, of course, Apple.
"Recently, I actually did switch to an Android phone," he said, speaking on Fox News Sunday, before saying: "No, no iPhone."
He still installs a number of Microsoft apps on his phone, almost like people who claim they're vegetarians but still eat fish.
In 2014, the company made a huge investment of $7.2bn (£5.5bn) for Nokia's handset business, according to BBC, though this proved to be a pointless activity, as their sales only made up for one percent of global smartphone sales in 2016.
Because of this a decision was made to start creating apps available on Androids and iPhones.
"Microsoft's strategy under its current chief executive Satya Nadella is to make Microsoft apps and services widely available on Android and iPhone," analyst at the tech consultancy IHS Markit Ian Fogg told BBC.
"That's where their customers are these days.
"It used to be putting the Windows operating system on everyone's phone was a priority, but now it's about selling services such as Office and Outlook email.
"To do that, you have to make those services available on every device."
Credit: PA Images
The failure of the phones will likely be water off a duck's back to Bill, as earlier in the year a report from Oxfam claimed that Gates will likely be the world's first trillionaire.
The charity suggested that it may happen in the next 25 years, thanks to the exponential growth of his existing wealth. By that time, the 61-year-old Microsoft founder will be 86.
According to the 'An Economy for the 99%' report, just eight of the world's richest billionaires have as much money as the 3.6 billion people who make up the poorest half of the global population.
And despite the report highlighting his 'commendable attempts to give [his money] away through his foundation', Gates' net worth has increased by $25 billion (£20 billion) since he retired from playing a part in day-to-day operations at Microsoft in 2014.
Bill with former US President Barack Obama. Credit: PA
To estimate how much he'll be worth in a few years, researchers applied the average rate of growth that the ultra-rich have been enjoying - 11% since 2009 - to Gates' current level of wealth, which is more than $84 billion (£67.2 billion).
The report says: "As growth benefits the richest, the rest of society - especially the poorest - suffers.
"The very design of our economies and the principles of our economics have taken us to this extreme, unsustainable and unjust point.
"Our economy must stop excessively rewarding those at the top and start working for all people."
Featured Image Credit: PA