Apple Issues Apology Over Battery Drama And Offers Cheaper Replacement For 2018

When your iPhone is running low on battery, you'd usually only have yourself to blame for either not charging it enough or using way too many apps.

But Apple has been under siege in recent weeks over accusations that it deliberately slows down older models in a bid to get a customer to fork out hundreds to upgrade.

There's even been a few lawsuits launched against the tech giant, which, if successful, could cost them dearly.

Yet Apple has remained fairly coy about the whole drama and avoided pointing the finger squarely at themselves - until now... Kind of.


Credit: PA

In a letter to customers around the world, Apple has apologised for the 'misunderstanding' surrounding this saga.

It says: "We've been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process.

"First and foremost, we have never - and would never - do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades."

It goes on to explain how batteries age over time and there's nothing really that the company can do to prevent that wear and tear.


Apple initially thought devices were slowing down due to 'minor bugs' and upgrading the operating system. However, it now recognises that the 'chemical aging' of the battery definitely contributes to a shittier phone.

Thankfully, the company hasn't just issued an apology, patted itself on the back and cracked on with raking in the billions.

Users who want their battery replaced (whether the phone is in or out of warranty) can do so at any time next year for $29 (£21), which is $50 (£37) cheaper than under normal circumstances.

The letter signs off with this: "At Apple, our customers' trust means everything to us. We will never stop working to earn and maintain it. We are able to do the work we love only because of your faith and support - and we will never forget that or take it for granted."


Credit: PA

You can read the whole thing in full here.

It remains to be seen whether the apology will cool the intense heat the company has found itself in, especially with lawsuits on the horizon.

Five iCustomers in Chicago have filed a federal lawsuit for 'deceptive, immoral and unethical' practices, that are a violation of consumer protection laws.

According to the Chicago Sun Times, the five people - who all had models ranging from the iPhone 5 to the 7 - claim that the operating system updates were 'were engineered to purposefully slow down or throttle down the performance speeds'.

Two law students in California have also filed a similar suit and are representing anyone who bought an iPhone 8 or older (which is a pretty large collection of iPhone users).

Sources: Apple, Chicago Sun Times, NYT

Featured Image Credit: PA

Stewart Perrie

Stewart Perrie is a Trending Journalist at LADbible. His first job was as a newsreader and journalist at the award winning Sydney radio station, Macquarie Radio. He was solely responsible for the content broadcast on multiple stations across Australia when the MH17, Germanwings and AirAsia disasters unfolded. Stewart has covered the conflict in Syria for LADbible, interviewing a doctor on the front line, and has contributed to the hugely successful UOKM8 campaign.

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