Imagine queuing up overnight, parting with a grand and then dropping your brand-new iPhone X on the floor and shattering the screen. Heart-breaking, eh?
That's exactly what some eager iPhone fans have done over in China, where there are reports of several clumsy customers totally destroying their new phones. How gutted would you be? Let's hope they had insurance.
WATCH THE VID OF CLUMSY iPHONE USERS
Credit: Asia Wire
The iPhone X features a glass front and back, as well as an edge-to-edge screen, which looks ace but means that if you drop it there are two sides that could end up getting smashed. It's also the first iPhone to use facial recognition to unlock the screen.
The highly anticipated phone, which Apple's CEO Tim Cook has said will 'set the path for technology for the next decade', was released just a few hours ago.
This poor fella is probably still crying. Credit: Asia Wire
As ever, there have been plenty of people willing to actually sleep outside to ensure they got their mitts on one.
The iPhone X is on sale for $999 in the US and, somewhat controversially, £999 in the UK ($999 is around £750, so Brits are having to fork out a lot more for the same product) and it seems like getting the thing fixed could be almost as pricey.
According to the Mirror, if you need the edge-to-edge screen fixed, it'll set you back £286.44 ($376.05). Business Insider has even more terrifying news, reporting that there is 'other damage' - stuff that isn't limited to the screen, like a broken speaker or mic - that price rockets up to £419 ($549). Fucking hell.
Queues outside the Apple shop in Birmingham, UK, earlier today, I wonder if anyone here has smashed theirs yet? Credit: PA
If you're one of the ones who managed to get yourself a shiny new iPhone today, do yourself a favour and make sure you get insured. The AppleCare+ insurance programme, which costs £129 ($168) for two years of coverage, means that if you do end up smashing your screen you'll only have to pay £25 (£32) to get your screen fixed. That has got to be worth the investment if you're a clumsy bastard.