There's no shortage of people, both ordinary and celebrity, slagging the shit out of Logan Paul after the YouTuber posted a horrendously insensitive video about the 'suicide forest' in Japan.
Officially called Aokigahara, the dense forest area at the base of Mt Fuji is a commonly-used spot for people to take their own lives. The 22-year-old vlogger wanted to do a video of him and his mates camping in the area to document whether it's haunted.
But when Logan came across an actual dead body, while he was visibly emotional, he decided to include footage of the victim in his final edit. The video, which has now been taken down on YouTube, has been called a bunch of things, including tone deaf, insensitive, appalling and disgusting.
Those words might seem mild once you've actually seen the video.
Its' even drawn criticism from fellow YouTubers, including PewDiePie, who used language from a Spongebob meme to get his point across.
He wrote: "Logan Paul goes to 'suicide forest': WoAH wE f0UNd ded GuY here!!!!! s0 cRaZy! lEMme jUsT zOom in oN tHis F0r tHe Vl0g. OK guYs seRiousLy, lEAve a like if yur sad to0."
Felix is just one of many notable people who have called out the 22-year-old for what he called an attempt to raise awareness of suicide.
Not only did he provide a close-up shot of the dead body, but the first five minutes of the video consisted of him and his mates goofing around, making jokes and being in generally high spirits. Once the body is discovered the mood changes for a minute or two, and then they're back to being jovial. Those aren't the things you'd usually associate with a video about suicide and suicide prevention.
He even popped a bottle of Japanese sake when they left the forest because he didn't want 'to be sober for this shit'.
From the sounds of things, they genuinely didn't think they were going to come across a dead body, despite saying early on that about 100 people commit suicide there every year. Even more ironically, his swear words were censored during the 15-minute video and yet the only thing blurred out on the dead body was the person's face.
The young YouTuber has issued an apology, but people have even called that half-arsed and insensitive.
In the message, Paul writes: "This is a first for me. I've never faced criticism like this before, because I've never made a mistake like this before. I'm surrounded by good people and believe I make good decisions, but I'm still a human being. I can be wrong.
"I didn't do it for views. I get views. I did it because I thought I could make a positive ripple on the internet, not cause a monsoon of negativity. That's never the intention. I intended to raise awareness for suicide and suicide prevention and while I thought 'if this video saves just ONE life, it'll be worth it,' I was misguided by shock and awe, as portrayed in the video. I still am.
"I'm often reminded of how big of a reach I truly have and with great power comes great responsibility... for the first time in my life I'm regretful to say I handled that power incorrectly. It won't happen again."
'U OK M8?' is an initiative from LADbible in partnership with a range of mental health charities which features a series of films and stories to raise awareness of mental health.
Explore more here and don't suffer in silence. Reach out. It's the brave thing to do.
MIND: 0300 123 3393.
Samaritans: 116 123.
CALM: Outside London 0808 802 5858, inside London 0800 58 58 58.
Featured Image Credit: Logan Paul/YouTube/PA