Can we take a second to ask the burning question: why does something that works perfectly well need to be altered in any way? Let me give you an example - why did we need Blu-ray when there was nothing wrong with DVDs? Speciality food prep tools - what was wrong with the good old knife?
What about a vertical television, designed to appeal to smartphone-addicted millennials? Why. Does. It. Need. To. Change?
The TV will be called 'Sero', which means 'vertical' in Korean (inventive), and it's basically built to resemble a smartphone...
Here it is, the Samsung Sero. Credit: Samsung
But what if you turn your smartphone around to watch video, you ask? Well, the clever folks at Samsung have got it all figured out, y'see. The TV isn't actually designed to watch films and programmes while it's in 'millennial mode' because they are shot in horizontal orientation.
So, according to the Metro, the TV will be used to display 'mobile content' like social media channels featuring user comments at the bottom of the screen while it's in the vertical position. Then you can turn it around to the 'traditional' horizontal way - the right way - for TV and film.
Samsung said that the new product is 'based on a product philosophy that not only takes into account the characteristics of millennials but that reflects their taste and lifestyle in the residential space'.
The firm added that 'everyone should respect their own taste'.
This could be you, just with the smartphone being on the wall the size of a TV... Credit: PA
The Sero will come with a 4.1-channel, 60-watt high-end speaker and can be used to play music from streaming services.
The Metro reported that Samsung's new TV can be set up to display pictures, screensavers or even a clock when it's not being used. Ah, just like my phone.
Here it is, in all its glory. Credit: Samsung
Han Jong-hee, president of visual display business at Samsung, told the publication: "Samsung will continue introducing screens that respect personal consumer tastes. We will think outside the box to bring different types of screens and different user experiences."
And the bit you might have been waiting for - how much is this newfangled thing going to set you back? Well, it's not available in the UK (yet) but will be up for grabs in South Korea at the end of May for 1.89 million KRW (£1,260/$1,620).
Put me down for three.
Featured Image Credit: Samsung