When it comes to sex, there's always a lot of pride involved. Like, A LOT. But it's inevitable - meaning that any problems in the bedroom are often - ahem - hard to talk about.
But it seems that some people feel so embarrassed about some issues that they'd rather forego sex than admit to them.
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A recent survey from Lloyds Pharmacy found that one in 10 men would rather give up sex altogether than seek help for their erection troubles - with 59 percent of British blokes saying that they have struggled to develop or maintain an erection at some point in their lives.
Nearly 42 percent even admitted that they'd had sex with a semi-erection, while a quarter said they had erectile problems every time they had sex.
Dr Kieran Seyan - an online doctor for Lloyds Pharmacy, which has just launched an online '60 Sec Erection Check' -says: "Having the ability to achieve and maintain an erection is extremely important for men - both physically and mentally.
"When men experience a problem it can be really difficult to talk about not only with a health professional but also with their partners, which can often cause relationships to suffer.
"Erectile Dysfunction is more common than many men realise and I would encourage anyone with concerns to get the help they need as the issues they are experiencing could be linked to other health conditions which are often treatable.
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"It is definitely not something men should feel ashamed of and the more we can encourage people to talk about the topic the easier it will become for people to seek support."
Lloyds has also announced the launch of over-the-counter Viagra Connect, meaning that the 45 percent of men who haven't yet sought help for their erection problems may now be able to deal with things a little more easily, and discreetly.
Seyancontinued: "Erectile dysfunction can be a sign of a more serious health condition such as high blood pressure, prostate problems and type 2 diabetes, amongst others.
"These are more common over the age of 40 and it is important to be tested for these conditions. In younger men, psychological causes such as anxiety or depression are usually more common, and men should seek help for these conditions as well - improving mental health will often help improve erectile problems in these cases.
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"No matter what your age, if you are experiencing erection issues then you should seek support from a healthcare professional."
Featured Image Credit: PA