The BBC has been left with egg on its collective face after a subtitling gaffe made it look like they were complimenting a minor royal on a specific part of her anatomy as she arrived at her wedding.
So yeah, here we go again - there's been another royal wedding. OK, it's not quite as huge as the last one and you'd be forgiven for wondering what a Princess Eugenie was until today, but the rolling news channels will take any excuse to go into overdrive.
However, they might want to re-think their strategy on subtitling after the BBC's news channel subtitling software complimented the blushing bride on her breasts.
Obviously, the subtitling software just got it wrong and it was actually supposed to say 'what a beautiful dress' - instead of what it actually said, which was 'what a beautiful breasts'.
I mean, that doesn't even make sense. It's also bang out of order.
Because the Internet is always watching, someone managed to get a screenshot of this and posted it up on Twitter.
Ollie Bayliss said: "Either the subtitles machine is broken or BBC News are getting rather personal about Princess Eugenie."
We'll never know which one of those eventualities is true, Ollie.
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The BBC subtitles are actually done by a piece of voice recognition software, so you can bet that if it's become self-aware and started chirpsing members of the royal family, you'll hear it here first.
Eugenie was arriving at the chapel of Windsor Castle for a star-studded ceremony at which she married her long-term boyfriend Jack Brooksbank.
The dress that the commentator was actually trying to say was beautiful was made by the British-based designers Christopher De Vos and Peter Pilotto. I'll bet you're glad you know that now.
As you can imagine, the actual wedding itself went off without any huge problems. Thousands of devoted - and presumably unemployed - subjects lined the streets of Windsor, despite the wind blowing a gale and the rain pouring down.
Of course, there was the usual hysteria and tiny Union Jack waving antics to get through, but everyone seemed to be having a nice time.
The newlyweds will now attend a black-tie dinner at Windsor Castle hosted by the Queen, followed by an evening 'do' at the York family home in Windsor Great Park. I'm sure they'll have the breast - sorry, best time ever.
Featured Image Credit: BBCTopics: UK News, Royal Wedding, Fail, TV, Royal Family