You shouldn't judge a book by a cover, and yet we all do when it comes to online dating... Don't pretend you swiped right 'cos you liked what you read in their bio.
But nowhere are looks more important than on the BeautifulPeople dating site, which is pretty much exactly what it sounds like.
The site has rejected 8.5 million people from 140 countries for not being attractive enough to join, and according to its latest statistics, people from the UK are most likely not to make the grade.
People from the UK are the ugliest, according to BeautifulPeople. Credit: Caters
At the other end of the scale, it will come as no surprise to learn that Scandinavians are dominating, with Sweden, Norway and Denmark proving the most successful when it comes to being beautiful.
Greg Hodge, managing director of BeautifulPeople, described the findings as a 'bitter pill to swallow'.
He said: "Sweden and Norway are proving to be the most aesthetically blessed nations in the world.
"UK men and women aren't faring well, especially UK men, who share the dubious honour of being classified as the ugliest in the world on par with Russian and Polish men.
"I would say Britain is stumbling, especially the men, because of a general lack of grooming and an inactive pub culture lifestyle.
"Being English myself, this is a bitter pill for me and my countrymen to swallow."
Greg Hodge, who sits like this, said the results are a 'bitter pill to swallow'. Credit: Caters
Anyone else feel there may be some kind of karma at play here? You know, with the MD of a company that judges people on appearance being from a country that's apparently deemed the ugliest?
Anyway, let's have a look at how it works. Basically, you register on the site and then, over a 48-hour period, existing members of the opposite sex cast votes on your appearance. If you end up with a majority of positive votes, you are accepted. If not, you're barred.
Unsurprisingly, the site's data reveals that women are far more likely to be accepted than men, suggesting women are sterner critics when it comes to appearance.
Mr Hodge said the site's selection process had created arguably the largest data set of its kind.
You've got to back yourself before signing up to this dating site. Credit: Caters
He said: "Our data is comprised of information on the success and failure rate of applications by country for the nearly 10 million applications who have applied to join BeautifulPeople since its launch.
"It is perhaps the largest and most comprehensive data set of its kind in the world, revealing where the most beautiful people in the world herald from."
So if you find yourself at a loose end any time soon, why not sign up and have your self-esteem completely decimated by beautiful people the world over?
Featured Image Credit: PA