Simon Cowell has stepped in to help reunite a two-year-old with his pet dog, a border terrier called Morse who was stolen a week ago.
After the family dog was cruelly robbed from outside the house, Edward Latter asked his dad Richard to help him write to Santa - so that he could explain all he wanted for Christmas is to be reunited with his four-legged pal.
"Dear Father Christmas," the toddler's letter read. "I just want 1 present for Christmas this year, my dog Morse back.
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"I've been a very good boy all year."
He then politely signed off, saying: "Thank you. Edward aged 2 ¾".
Credit: East News
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Richard has said that Edward's really missing Morse and that Christmas will be tough without him. Edward's also turning three on Christmas Eve, meaning Morse will be missing out on two celebrations in the Latter home.
After plastering missing posters near their home in Marden, Kent, the family also took to social media to share their story. That's when ol' Cowell heard about it and, as a dog owner himself (the X Factor judge owns Yorkshire Terriers Squiddly and Diddly), their plight clearly struck a chord with him.
So much so, in fact, that he's pledged to give £10,000 ($13,300) to anyone who can help reunite Morse with Edward.
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Stunned Richard told MailOnline: "It's unbelievable. It is really, really, generous...
"It is so good of him. After I found out I put the phone down and had to stop for a couple of minutes to take it all in.
"I can't believe the generosity of it. I am forever in his debt and I literally had tears rolling down my face."
The dog was apparently last seen outside the house being shoved into a pick up truck by a man, after tunnelling under the garden fence.
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A spokesman for Kent Police has said: "Officers received a report that at around 10.45am on Wednesday December 13, a black and brown border terrier dog was stolen from the Pattenden Lane area.
"Anyone who has any information is asked to contact Kent Police on 01634 604100 quoting reference YY/37582/17.
"Alternatively contact Kent Crimestoppers anonymously on 0800 555 111."
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It's one to melt the heart of the hardest bastard around, this. Fingers crossed the two get reunited soon - if not for Christmas or Edward's birthday, then at least by new year. C'mon, Santa, time to deliver the goods pal.
Featured Image Credit: PA / East NewsTopics: Pet, Dog, UK News, News, Animal, Simon Cowell