Chicken Shop Made To Change Name By Nando's Is Forced To Rebrand Again

You may remember last year, a chicken restaurant called Fernando's was forced to change its name by Nando's.

Basically, the chain didn't think it was fair that the name wasn't that far different, or 'fer' different.

Subsequently, restaurateur Asam Aziz, changed the name of his diner in Reading, UK, to Fernandez. However, he has now been faced with an intellectual property notice from Fernandez Grillhouse in Leicestershire.

It goes without saying, that the 43-year-old couldn't believe lightning had struck for a second time.

The restaurant has had to rebrand for a second time. Credit: Get Reading
The restaurant has had to rebrand for a second time. Credit: Get Reading

Speaking to Get Reading, he said: "I was in shock.

"It had not been long since we changed our name from Fernando's to Fernandez because of the lawsuit that Nando's were pursuing, so about six months later, we got a phone call, asking to speak to the manager.

"I was away on holiday, and he explained to my staff that what we're doing is illegal and he wanted to speak to the owner."

Recounting his conversation with the owner of Fernandez Grillhouse, Aziz said he told him: "You're 200 miles away in Leicestershire. If anything, you've gained from the publicity that we've achieved, hence why you've heard of me, cus I've never heard of you. You know, just let it go.

"He says 'no', you've got to change your name, otherwise I'm going to be contacting my solicitors."

It soon transpired that the owner of Fernandez Grillhouse was no chicken, and his solicitors landed Aziz with an intellectual property notice.

Aziz said he was initially reluctant to rebrand for a second time, but concluded in the end that it was probably the best option he had.

Manzano's is the restaurant's third name in less than a year. Credit: Get Reading
Manzano's is the restaurant's third name in less than a year. Credit: Get Reading

He said: "The issue I had was, due to my success, by the grace of God, a lot of people are asking me for franchises.

"So I was in the process of opening another store, and I didn't want this dark cloud hanging over my head, whereby we would have lawsuits and potential lawsuits over us. It wouldn't be a good start for a franchise.

"So I discussed it with my partners, and we decided for the best interests of both parties for us to change our name again.

"We went back to the drawing board, we did our complete due diligence this time, made sure there's nothing of the sort again, and we decided to call it Manzano's Peri Peri."

Nando's forced the restaurant to change its name the first time. Credit: PA
Nando's forced the restaurant to change its name the first time. Credit: PA

The restaurant relaunched last week with its new name... and a new rooster logo that looks a little familiar shall we say.

Featured Image Credit: Get Reading

Jake Massey

Jake Massey is a journalist at LADbible. He graduated from Newcastle University, where he learnt a bit about media and a lot about living without heating. After spending a few years in Australia and New Zealand, Jake secured a role at an obscure radio station in Norwich, inadvertently becoming a real-life Alan Partridge in the process. From there, Jake became a reporter at the Eastern Daily Press. Jake enjoys playing football, listening to music and writing about himself in the third person.

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