Deliveroo riders will be featuring the faces and details of missing people on their backpacks throughout December as part of the company's Ride to Find campaign.
The takeaway delivery service is joining forces with Missing People to help raise awareness of people who are missing across the country.
A person is reported missing in the UK every 90 seconds, according to data from Missing People, with around 80 percent being found within 24 hours. If someone is missing for over a week, the chances of them being found drops dramatically. So, of course, the more people that see photos of those reported missing, the better.
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In total, 500 Deliveroo riders from London, Manchester, Birmingham, and Bristol will be wearing the new backpacks, meaning that each appeal will travel miles and be seen by many more people.
As well as the specially designed backpacks, the entirety of Deliveroo's 15,000+ fleet of bikers will be encouraged to sign up to the Missing People's Child Rescue alerts, which will let them know when a child in the area they work in is considered at risk.
Customers can also play their part by donating to Missing People via Deliveroo's first-ever in-app fundraising campaign - Ride to Find.
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Deliveroo CEO said: "The work that the Missing People charity does is life changing for these families and when we had the opportunity to meet with them, we wanted to help.
"Our riders are at the heart of our business and are seen by communities up and down the country as they travel our streets to deliver food, so it's amazing that our network of riders has volunteered to use our recognisable backpacks to create mobile billboards in support for such an important cause.
"We hope that over the holidays, our Ride to Find campaign will help bring missing people home to their friends and family as well as raise awareness and funding for the Missing People charity."
Jo Youle, CEO at Missing People added: "Deliveroo will help us to reunite missing people with their families this December and will be able reach people and places Missing People cannot. Deliveroo will raise awareness with appeals for missing people on riders' bags.
"The money raised by Deliveroo and their customers will help us to continue to search across the UK for missing people and support the estimated one million people who are affected by a loved one's disappearance.
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"Missing People is the only UK charity dedicated to supporting missing people and their loved ones left behind. For families who have a missing loved one, life can feel like a desperate and unbearable struggle and Christmas is a particularly difficult time.
"The helpline team and volunteers will be working throughout the Christmas period to make sure that anyone affected receives the emotional support they so desperately need. We hope this fantastic partnership will help us reunite families and loved ones this Christmas."
If you have any information on any of the appeals featured in the Ride to Find campaign, please contact Missing People anonymously by calling 116 000, by emailing [email protected] or by calling the police on 101.
Featured Image Credit: Deliveroo