KFC Jokingly Rebrands To Highlight Chicken Shortage

There have been plenty of expletives used over the past week to describe the ongoing chicken crisis at KFC. People have flooded social media with messages of despair, outrage, hopelessness and desperation, with virtually all posts asking where the chicken had gone.

The fast food company revealed it was the result of a delivery glitch with courier company DHL, forcing roughly 600 stores around the UK to close because they pretty much couldn't sell anything.

But the chicken empire has taken out full page ads in some of the biggest newspapers in Britain and it's pure brilliance. Instead of KFC, it's FCK, which is how we've all been feeling about our lack of finger-licking-good meals.

Attached to the picture of a seemingly empty chicken bucket is a message saying: "We're sorry. A chicken restaurant without any chicken. It's not ideal.

"Huge apologies to our customers, especially those who travelled out of their way to find we were closed. And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation.

Credit: KFC
Credit: KFC

"It's been a hell of a week, but we're making progress, and every day more and more fresh chicken is being delivered to our restaurants.

"Thank you for bearing with us."

'Bearing with us' is a massive understatement of the sentiment being shared around the UK. One woman provided us with a fantastic snapshot into just how terrible the situation has become.

The distraught and hungry non-customer exasperatingly told ITV: "I've had to go to Burger King!"

Oh, the humanity!

The KFC UK & Ireland Twitter page informs us that half of the affected restaurants are now back open and stocked with chicken. While they might be open, that doesn't mean they're fully stocked, with KFC saying some are operating on limited menus.

They've admitted that due to the crisis, there could be a portion of uneaten chicken that has to go into the bin - and that's the real tragedy here. However, they are also looking at whether they could donate the leftover stock to charities if they're still ripe for eating.

A DHL spokesperson released a statement saying: "Due to administrative issues a number of deliveries have been incomplete or delayed.

"We are doing our utmost to rectify the situation as soon as possible and apologise for any inconvenience this may have caused."

Hopefully this shortage will be fully rectified by the weekend to ensure no hangover persists without the remedy of some deep fried wings or popcorn chicken.

Featured Image Credit: KFC

Stewart Perrie

Stewart Perrie is a Trending Journalist at LADbible. His first job was as a newsreader and journalist at the award winning Sydney radio station, Macquarie Radio. He was solely responsible for the content broadcast on multiple stations across Australia when the MH17, Germanwings and AirAsia disasters unfolded. Stewart has covered the conflict in Syria for LADbible, interviewing a doctor on the front line, and has contributed to the hugely successful UOKM8 campaign.

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