Marks and Spencer has been blasted for its Christmas window display which shows 'must-have fancy little knickers' for women.
One shopper walking past the Nottingham branch clocked the somewhat dated text alongside mannequins wearing lingerie as part of its Christmas display.
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Meanwhile, the next window shows off 'must-have outfits to impress' which included swish suits and shirts on male mannequins.
A snap of the display was posted on Facebook into a group called Feminist Friends Nottingham by a user named Fran Bailey, who wrote: "OK M&S Nottingham, have we really not learned anything in the last 35 years? Or am I alone in finding this, their major window display, completely vomit-inducing?"
Others quickly agreed with the original poster, with one writing: "Please get with the times. I can't step out in knickers alone, must have an outfit to impress too!"
While a second said: "Ewwww Marks and Spencer. Come on. No woman I know wants 'fancy little knickers'. Did a man write this?"
However, not everyone hated the display, as one commenter said she thought the whole thing was 'nuts' - adding that she was looking forward to treating herself to some M&S pants. Another wrote: "OMG this is why feminism is hated so much! What wrong with wearing nice underwear?"
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The window display caused such a stir, that professional shouty man Piers Morgan and the ever-patient Susanna Reid joined the debate on today's Good Morning Britain.
Where Morgan asked feminist Anna May Mangan if she would object to a window display showing David Gandy in a pair of Y-fronts, but she stuck to her guns saying it was the juxtaposition of the smartly dressed men and undressed women that was an issue.
Adding: "I think it says, 'men are dressed to succeed, women are undressed to succeed'."
An M&S spokesperson has said that the configuration of window displays differs from store to store, but that in some branches - such as Nottingham - it would show males in suits alongside women in their undies.
In a statement M&S said: "M&S sells more underwear, in more shapes, sizes and styles, than any other retailer, especially at Christmas.
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"We've highlighted one combination in our windows, which are part of a wider campaign that features a large variety of 'Must-Have' Christmas moments, from David Gandy washing up in an M&S suit through to families snuggling up in our matching PJs."
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