Retail giant Primark has received praise from many people for its decision to use a model born with one arm to promote its latest range.
Kelly Knox, the model in question, was born without part of her left arm, but starred in the shoot in various outfits for the popular clothes shop.
Now, a large number of people online have spoken about how they are impressed by Primark's commitment to diversity.
Twitter saw plenty of people rushing to post about the campaign:
Kelly Knox was scouted by Primark to appear in the campaign by her modelling agency, MILK. She has previously walked runways at New York and London Fashion Week.
She told the Metro: "I feel so lucky and grateful to be represented by a major agency who believes in me and my beauty.
"Who believes in the power and strength of diversity and is passionate about challenging beauty ideals and breaking barriers in the industry."
Speaking about the success of the campaign, which has reportedly become one of Primark's most popular photo they've ever posted with more than 113,000 likes, she said: "The amount of DMs received is unreal.
"Messages from Paralympians, mums to children like me, young girls with low body confidence to aspiring models, this is exactly why I am doing this.
"We all need role models, leaders and heroes to look up to, to enable us to dream that anything and everything is possible.
"Beauty is not one dimensional. It is time to stop aspiring to perfection. It is time to support and empower each other, relishing in every so-called flaw or imperfection."
There is still a fair way to go in the fight for diversity, though. Kelly hopes that her inclusion can go a significant way to changing things in the future.
She said: "At the start of my modelling career, I remember seeing a video of a model saying, 'New York Fashion Week would rather burn down then see a disabled model on the runway'.
"I had no idea people feared a body like mine so much.
"Every time I felt like giving up or disempowered, her words echoed in my mind - I wanted to prove 'disabled' people are beautiful, strong, creative, worthy, powerful and deserving of representation.
"Anything other than full and equal access is oppression.
"I am determined to change people's perceptions about disability - to shine my light onto the world."
Featured Image Credit: PrimarkTopics: UK News