Did you hear about Greggs launching a vegan sausage roll this week? Or were you hiding out in your pastry-proof cave?
But people feared the furore had gone way too far when pictures emerged on social media of a large group of protesters congregated outside a Greggs in Manchester on Saturday.
Police were called to the scene in Mosley Street, where they flanked around 30 protesters.
Noticing Union Jacks and English Defence League Placards among the crowds, people put two and two together and assumed the far-right group was protesting the launch of the vegan sausage roll.
It turns out though, that these theories were half-baked.
It appears the protest was actually organised by members of a YouTube channel called Tommy Robinson News.
One witness claimed the protesters chanted criticisms of the press and police, while holding pro-Trump and pro-Brexit placards, according to the Manchester Evening News.
It seems the protesters were just being temporarily held outside the bakery as they marched from St Peter's Square to Piccadilly Gardens, hence the confusion.
So no - people aren't marching over vegan sausage rolls, at least not yet anyway.
Whether the truth is more palatable is a matter of interpretation.
Featured Image Credit: Twitter/@therealbriman