In other '2018 is truly the end of days' news, ridiculously wealth people are now posing for staged photographs in which they lie face down on the ground surrounded by objects that show off how fabulously rich they are.
This trend starting amongst the incredibly rich kids of Russia and was known there as the 'falling stars' challenge.
Exactly what the challenge element is, we don't really know, but if you've got an expensive handbag, some jewellery, or any other thing that identifies you as an extremely well off and more than a little bit narcissistic person then you're in, basically.
Oh, and the pictures are usually taken next to a high-end car or - if you've got the readies - an aircraft. So you'll need one of those too.
As an interesting historical aside, there was once another time when the people of Russia saw their upper classes lying on the floor surrounded by their riches, but that hardly seems relevant right now...
Anyway, the 'challenge' has been accepted more than 100,000 times on Instagram and usually involves someone appearing to have accidentally fallen over and spilled their vulgar trinkets out onto the ground.
It's been taken up in Asia, as well. Chinese social media platform Weibo has been swamped with pictures of mad wealthy kids posing in their finery lying flat on their faces. More than a million posts have been made with a Mandarin Chinese hashtag that literally translates as 'show off fake fall'.
That's a slightly more workable name for it, if you ask me.
Bizarrely, China's state-controlled media has actually endorsed these actions. Newspaper the People's Daily said: "The young generation dare to express themselves. They are flaunting their love for work. They are 'rich' because they are committed."
Whatever you say, guys.
Anyway, even if you're not ridiculously wealthy, you can still get in on all this fun if you really want to.
The trend has taken off amongst people who aren't absolutely wadded and now even if you're a builder you can pose falling out of your Transit van surrounded by trowels and other tools of whatever.
If you're a milkman I suppose you could pose hanging out of your milk float surrounded by smashed bottles, literally watching your life's work drain away down the gutter.
Or you could try to do something a bit more worthwhile with your time, like - say - literally anything else at all.
ANYTHING.
Featured Image Credit: Instagram/kristian_rus_wolfTopics: Viral, Instagram, News, Weird, China, Russia