The further up the chain of command you get within a company, the more it seems like all anyone is bothered about is profits, profits, profits.
That's why it's so refreshing to see the CEO of a company as colossal as Google focussing his attention on what really matters: how a cheeseburger should be correctly put together - and an emoji cheeseburger to boot.
Sundar Pichai took to Twitter to address concerns about one of his company's stock emojis, as people were worried about the difference between the Apple burger emoji and the Google burger emoji. Can you spot what's wrong?
Credit: Apple (left), Google (right)
Obviously, Google is doing the cheese all wrong. What sort of maniac would put it underneath the patty?
Keen to address the tech giant's grave error, Mr Pichai issued the following statement.
"Will drop everything else we are doing and address on Monday:) if folks can agree on the correct way to do this!"
Finally, a technology CEO with his priorities in order.
The issue was first brought to the public's attention by author Thomas Baekdal, who Tweeted: "I think we need to have a discussion about how Google's burger emoji is placing the cheese underneath the burger, while Apple puts it on top."
The tweet soon went viral and whipped the social network into a frenzy, eventually capturing the attention of Mr Pichai.
It's unclear at this stage whether Google will actually update its burger emoji, or if the response was just Mr Pichai playing along with the joke.
Either way, it has polarised burger building opinion all over the internet, with people flocking to share their opinions of how a cheese burger should be correctly layered.
Whatever you believe, it looks like it is simply a matter of opinion. Several companies build their burger emojis differently and emojipedia.com has this to say about the icon:
"A cheeseburger emoji, otherwise known as a burger. Two buns, containing a meat patty, cheese, and sometimes lettuce or tomato."
But still, it's the principle of the thing, isn't it? There are rules for a reason. Next you'll be trying to tell me there's a burger out there which replaces the bun with pieces of fried chicken...
Words: Paddy Maddison
Featured Image Credit: Apple / Google