OK, we get it - the news is no longer just about telling people what is happening in the world in a matter of fact, calm, British accent. With the advent of rolling news channels and competition between networks, there is a race to get every story and to make it seem as exciting as possible.
That said, there's no point in over-exaggerating a story, because eventually you're going to be made to look foolish.
With that in mind, spare a thought for Mike Seidel. Mike is a Weather Channel reporter who was out and about in North Carolina covering Hurricane Florence.
Whilst shooting in Wilmington he was kitted out with the typical cagoule and waterproof trousers that are presumably standard issue when being sent to cover a major weather event.
He looked as if he was struggling, too. He was standing in a massively wide stance, seemingly bracing himself against the hurricane, fighting against it so as not to be whisked away on the winds over the horizon.
It was all very dramatic, surely the producers back in their warm truck or cosy studio were rubbing their hands. Until it was all ruined.
At that moment, two blokes wandered out from behind him, casually having a conversation and wearing shorts and rain jackets.
If there was some sort of cataclysmic hurricane billowing around them, they seemed to be unflustered by it. Well, they were at least dealing with it better than Mike Seidel.
Here's another problem with 24 rolling news, there is always somebody watching. The moment was captured by one eagle-eyed Weather Channel viewer and was posted to Twitter.
In the time since it was posted it has been viewed more than 11 million times. Unlucky, Mike.
The user said: "So dramatic! Dude from the weather channel bracing for his life, as 2 dudes just stroll past. #HurricaneFlorence"
The Weather Channel released a statement afterwards that tried to explain why Mike looked like he was fighting for his life, and these two LADs just sauntered past.
It said: "It's important to note that the two individuals in the background are walking on concrete, and Mike Seidel is trying to maintain his footing on wet grass, after reporting on-air until 1:00 a.m. ET this morning and is undoubtedly exhausted,"
Sadly for the folk at Weather Channel HQ, there is another bit of footage that shows the same two guys walking about in the background on grass.
Oh dear.
Perhaps we're being too harsh on Mike Seidel, maybe these two young men are just double hard.
Featured Image Credit: Weather ChannelTopics: Viral, Weather, US News, Weird, USA