The boss of a company has devised a pretty controversial way of advertising for new employees by saying that 'depressed snowflakes', mobile phone addicts, party-goers, and people with 'psycho boyfriends' need not apply.
Wow. That's one way to narrow down the pool of potential recruits.
Gerald O'Shaughnessy runs the online advertising company Business Marketing Services Ltd (BMS) and he's in the market for some new social media marketing employees.
However, he has become frustrated after not managing to find people who fit the bill. With that in mind, he's embarked upon a strange - and more than a little ironic - marketing campaign to attract the correct type of people.
He's filmed an advert designed to appeal to recruits that starts off by telling them about what they can expect in the role, as well as some of the perks of the job.
However, after telling them about the gym membership, things start to take a turn. He explains that he isn't interested in anyone with 'self-inflicted' anxiety, no party addicts, and no-one with a psycho boyfriend.
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Or anyone who can't be away from their phone. Which you'd think was quite an important tool in marketing.
This is after - the 48-year-old claims - staff had 'complete meltdowns' at work and he was forced to order mobile phones to be locked away each day in the office.
Gerard, from Mirfield in West Yorkshire, explained: "I've been looking to fill specific roles since the company started but we've had a number of issues with people we're looking to hire.
"It's a completely different world we're living in compared to when I grew up.
"We didn't have the constraint of constantly having to look like a celebrity on Instagram and Facebook, we just went to work.
"People are completely and utterly addicted to their phones."
He continued: "We now have a policy - all phones are given to the manager.
"It's a strict policy. Forms are filled in and signed before starting so they know exactly what happens.
"We've had girls have complete meltdowns when they've come to work and been told they need to put their phone in a box.
"Others have said it's almost breaching their human rights, their right to be connected to their phone. It's almost like a separation anxiety.
"One person we hired refused to do it and said she couldn't work if not connected to her phone - she quit within a day.
"When we didn't have this policy in place people would be checking social media updates during staff meetings, they're utterly addicted to their phones.
"Every customer I deal with says exactly the same happen in their organisation with younger staff.
"To work for a company you should put in the hours and you should be 100% focused on that job."
He also clarified what he means by 'self-inflicted' anxiety and 'psycho' boyfriends.
"We've had people who have worked for us in the past who have they've got anxiety and depression issues and we treat this sensitively.
"It's a huge thing which affects a lot of young people. But when they've got anxiety and depression because they've been out all weekend taking all kinds of party drugs, or are away from their phones - that's a different thing entirely.
"Some people's concentration span is dead because of phones.
"We've had girls join the organisation and their boyfriends insist on regular updates throughout the day about how their day is going.
"Once a gentleman turned up at the office because his girlfriend wasn't able to get back to him when the phone was put away.
"The guy banged on the door demanding to speak to her because he thought she'd finished with him because she hadn't replied to his texts with a bunch of flowers.
"I think the world's gone crazy, we live in a generation full of snowflakes.
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"If there's ever a war, god help us. They're all going to be sipping chamomile tea and having group hugs."
Sounds better than firing missiles at each other tbf.
Featured Image Credit: Kennedy News and Media