This is the moment a provocative carnivore made his point by casually eating a raw steak outside a Vegan Food Festival in Amsterdam - like you do when you don't agree with the way someone wants to live their life... oh wait.
The pony-tailed man, wearing a black vest bearing the slogan: "Go vegan and die," was questioned by cops after disgusted vegans complained about his protest.
They said that there was blood 'literally dripping off the piece of meat' as vegans queued up to enter the Vegan Food Festival in the Dutch capital city of Amsterdam.
Footage filmed by an eyewitness shows the guy continuing to casually chew his way through the raw steak as shocked vegans complain to a police officer.
There are some people that will do literally anything to piss people off and he's definitely one of those.
At one point, a woman can be heard crying in shock: "He is just eating it," talk about stating the obvious.
A Vegan Food Festival spokesman said: "While it is of course not forbidden to eat raw meat, it was of course a shocking sight because there was a puddle of blood and fat.
"Besides, there were lots of elderly people and children. At that time a special children's programme was going on."
The spokesman explained that festival goers had been shocked by the man's actions as 'we are not extreme vegans'.
But he is definitely extreme at causing irritation. Surely there are other ways to make a point? And saying that, what point is he exactly trying to make?
The anti-vegan activist was joined in his unusual protest in front of the entrance gates by an assistant and a cameraman.
The man, who did not reveal his name or what he hoped to achieve, left the site after about an hour.
The spokesman added: "At first he did not want to leave because it is not forbidden to stand just outside the festival terrain.
"It was a weird protest by the gentleman. This festival is about having fun and sharing new experiences."
New York's Annual Veggie Pride Parade. Credit: PA
Police confirmed that officers had been called to the festival grounds but said no arrests had been made.
Just a week ago an angry butcher was waving chunks of meat at vegan protesters in Leeds.
The video shows him approaching the protester having grabbed some meat from his counter - which appears to be a rack of ribs and a long T-Bone steak. He then forces the meat towards the protesters' faces.
Featured Image Credit: CEN