Ryan Thomas (no, not the former Corrie actor) thought he was the victim of some elaborate prank when he bought the £23 ($29) pouch of Amber Leaf tobacco and ended up with bread instead.
The 34-year-old from Cardiff returned to the shop to let them know of his cigarette rolling struggles and he was given another sealed-up pouch... but that one had bread inside it as well.
Enough to make a butty! Must've been buzzing. Pretty expensive though, 23 quid for a sarnie (with no filling).
Ryan told Wales Online: "I had my lunch, opened my bag of tobacco on autopilot - and it was just a slice of bread in it.
"I was so confused at first - I thought it was one of the boys in work pranking me. I thought, 'I'm not going mad, am I? This is actually bread.'"
The offending carb. Credit: CONTENTbible
He went back and asked for the manager, adding: "I said I'd just bought the packet and it had bread in it and she took it off me and said how weird it was.
"I went to the till and bought another bag. I said, 'Do you mind if I open it here?' So I opened the second packet and it was the crust.
"I was quite glad it had happened there because it showed I was not playing about. All the staff came over and had a look too."
Ryan has even kept the first slice of bread he
won found as a memento.
Ryan Thomas couldn't believe there was a slice of bread in his tobacco. TWICE. Credit: CONTENTbible
His colleague Jon Williams, 29, who filmed the incident, said: "After he started to roll up a cigarette, got the paper and the filter etc, and then took the pouch out of the sealed packet all we heard was 'What the fuck?'
"I asked him what was wrong, to which he took the slice of bread out of the pouch, which had us on the floor laughing."
A spokesman for Japan Tobacco International (JTI), which makes Amber Leaf, told Wales Online the incident was 'not a new issue'.
UK head of communications Mark Yexley said: "JTI's production, packing and distribution processes are highly automated and subject to strict quality control and monitoring therefore we can only conclude that the switching of any contents occurred after this.
The tobacco company say this is 'not a new issue'. Credit: CONTENTbible
"Unfortunately this is not a new issue and is one that occurs from time to time where tobacco brands are targeted by criminals due to the relative high value.
"This scam involves the 'switching' of live stock for packs with non-tobacco material in.
"JTI advises all retailers to be aware of anyone who is acting suspiciously when trying to swap over any tobacco products that they may or may not have purchased from their store or if someone is trying to distract retailers whilst buying tobacco products."
LADbible has approached Tesco for comment.
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