A midwife has revealed she's pulling in £8,500 (AUD $15,000) by selling items made from placenta - including face creams and smoothies.
Ciara Noble, from Melbourne, Australia, collects orders from new mums for a variety of products, and then, when the baby is born, takes away the placenta and gets making. Creative, eh?
Twenty-three-year-old Ciara says she's been making the items for two years and is a fully qualified Placenta Remedies Specialist.
Ciara says her business, Kindred Postnatal Products, which she started in January 2017, is booming. In fact, she made enough extra cash, alongside her full-time job as a midwife, that she was able to splash out on a dream trip to New York.
Ciara said: "I first heard about the possible benefits of placenta encapsulation which turns the placenta into pills to swallow after I graduated from university.
"I've provided my services to over 100 women so far and have had nothing but positive feedback. It's an amazing to feeling to know I've helped in some little way.
"Some people might be turned off by it, but it's such a natural and beautiful thing.
Ciara Noble earns over £8,000 a year selling her products to new mums. Credit: Caters News Agency
"You have this organ that has kept your baby alive for nine months. It's so important and so special.
"There are so many women that just don't want to see it or know about it and just throw it away. But why wouldn't you want that back inside you?"
Ciara says the most popular product is a placenta encapsulation, which is reported to help with energy levels, hormone imbalances, reducing post-natal bleeding and increasing milk production.
If capsules aren't the right choice for new mamas, Ciara can whip up a placenta smoothie, made with coconut water, fruit and slices of fresh, raw placenta. According to Ciara, this gives an 'instant energy boost'.
Ciara said: "Once I get the placenta I cut it into thin slices, and I pop it into the dehydrator for 15 hours, the same as if you were making beef jerky or dried fruits.
"Then I'll put all the slices in a blender and whizz it up into a powder. I have a pill making machine that makes it all into little capsules.
"Some women are a bit concerned about an after taste, so I can add flavours such as bubblegum, lime or strawberry which helps mask it.
The placentas can be made into pills or smoothies and then a keepsake made out of the umbilical cords. Credit: Caters News Agency
"The placenta smoothies are meant to be very potent and full of nutrients, as it's done raw. You don't kill any of it from the dehydration, and you're putting back what you just birthed.
"I will either go to the hospital or their homes and make it for them within 12 hours of labour.
"I'll put fresh frozen oranges, bananas, strawberries, coconut water and a walnut-sized piece of placenta. It is just like a regular smoothie, but of course it's red due to the placenta blood."
As well as the nutrient boost provided by the placenta, Ciara can also get creative and make keepsakes, such as placenta blood prints and small sculptures made from the umbilical cords.
"I absolutely love doing the little keepsakes an extra thing," Ciara added. "I don't charge for them, I just think it's really nice to give it to the new mothers as an extra surprise.
"I also have a no-waste policy. I don't want to throw anything in the bin, I want to give it all back to the mothers.
"The very first thing I do when I get the placenta is make the prints. You just need to lay a piece of paper on top of it and press it down, and it creates these beautiful paintings.
Ciara also makes prints. Credit: Caters News Agency
"Most of them are natural prints, which is made just with the blood of the placenta. But if I'm feeling creative, I'll try and do rainbow ones too.
"I also love the little keepsake ornaments. The umbilical cord is so beautiful.
"You can see the veins, and those are the lifelines that keep your baby alive. It depends how long the cord is as to what I can make.
"If a cord is only short, I'll just do a love heart, but if it's longer I can make words like 'love'. But not many people get that."
Ciara doesn't meet the mums she makes the products for; instead she picks up the placenta from the hospital and returns with the goods within 48 hours. Nice turn-around.
She added: 'I really love what I do, and it means the world to me to know I'm making some small difference in these women's lives.
"Even if it's just in a little way, if I can aid just one person through their postnatal recovery, it's all worth it and I'll know I've done my job."
Featured Image Credit: Caters News Agency