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Russian Burger King Offers 'Lifetime Supply Of Whoppers' To Women Who Get Pregnant By Footballers

Russian Burger King Offers 'Lifetime Supply Of Whoppers' To Women Who Get Pregnant By Footballers

The fast-food chain offered around £35,000 and a lifetime supply of its Whoppers to any woman knocked up by a footballer during World Cup

Claire Reid

Claire Reid

Plenty of football fans have found themselves gripped by World Cup fever as the competition gets underway - it makes you do silly things, like get absolutely bladdered on a Monday night, even though you've got work in the morning, turn living rooms into football pitches and even well and truly believe it's coming home.

World Cup fever can also be the only possible explanation for this absolutely appalling attempt at, what I hope is a joke, from Burger King in Russia.

Because someone within the fast-food chain's promotional and/or social media department thought it would be a good idea to run a competition promising a lifetime supply of Whoppers and three million rubles - about £35,000 - to any Russian woman who gets herself knocked up by a World Cup footballer.


VK

You have to wonder who signed off on that, don't you? I mean, how many sets of eyes looked over this and thought, 'yeah, that's a brilliant idea. I absolutely cannot envision anyone thinking this is dodgy and vile. Nope. No way.'

The exciting competition was shared on website VK, a sort-of Russian version of Facebook, but has since been deleted. Shocker, eh?

The original post, which was in Russian, of course, but has been roughly translated by Deadspin, read: "Burger King, within the framework of social responsibility, has appointed a reward for girls who get pregnant from the stars of world football.

PA

"Each will receive three million rubles, and a lifelong supply of Whoppers.

"For these girls, it will be possible to get the best football genes, and will lay down the success of the Russian national team on several generations ahead. Forward! We believe in you!"

According to the Mirror, in it's hasty follow-up apology, the company said: "We apologise for the statement we made. It turned out to be too insulting. We thank you for the feedback."

The bizarre post was also spotted by BBC Breakfast's Dan Walker who tweeted 'what a shambles'. Indeed.

Sources: Deadspin; Mirror

Featured Image Credit: PA

Topics: World Cup, Weird