The 'World Record Egg' Has Cracked And Has An Important Message

So, remember a few weeks ago when a picture of an egg took Kylie Jenner's record for getting more likes than any picture ever on Instagram? Of course you do.

Then you will also remember that the egg recently started to crack? Well, everyone was wondering why on earth the egg would start to crack, and now we have our answer.

The good news is, it was all for a good cause. It turns out that the egg was cracking under the weight of pressure from social media and was all part of a publicity campaign for Mental Health America.

If none of this makes any sense to you whatsoever, believe me, you're not alone.

The OG record-breaking egg. Credit: Instagram
The OG record-breaking egg. Credit: Instagram

Basically, there is an account on Instagram that only has five pictures. The pictures are all of an egg.

The first shows the egg in a full form, then the rest show the egg with cracks developing in it, until the final and latest picture that shows the egg with the laces of an American football on it, suggesting that all would be revealed after the conclusion of Super Bowl LIII this evening.

The Super Bowl egg. Credit: Instagram
The Super Bowl egg. Credit: Instagram

The actual reason for the egg was revealed on the streaming platform Hulu in a short video.

The video showed the egg (complete with a little face and everything) and said: "I'm the world record egg (you may have heard of me).

"Recently I've started to crack.

"The pressure of social media is getting to me.

"If you're struggling too, talk to someone. We got this."

The big reveal. Credit: Twitter/Hulu
The big reveal. Credit: Twitter/Hulu

It then advertised the contact details for Mental Health America.

That's if you were wondering.

So, it turns out that - even though it all seems a bit contrived and silly - the world record egg has, in fact, been a force for good all along.

The egg has finally cracked. Credit: Instagram
The egg has finally cracked. Credit: Instagram

Well, more of a force for good than Kylie Jenner's latest eyebrow photo, anyway.

The reveal itself was posted onto Hulu as a new 'series' called World Record Egg. The first episode's description reads: "Watch as the World Record Egg reveals something very personal about its experience after becoming a global phenomenon."

So, the next question is, where will the egg go from here? That is something we can't be sure of. We don't know whether this is a co-ordinated publicity stunt by Hulu, or them simply capitalising on the unexpected viral popularity of the egg.

Either way, it's good that it is doing some good.

Featured Image Credit: Instagram

Tom Wood

Tom Wood is a freelance journalist and LADbible contributor. He graduated from University of London with a BA in Philosophy before studying for a Masters in Journalism at the University of Salford. He has previously written for the M.E.N Group as well as working for several top professional sports clubs. Contact him on [email protected]

Next Up

arrow-down arrow-left arrow-right arrow-up camera clock close comment cursor email facebook-messenger facebook Instagram link new-window phone play share snapchat submit twitter vine whatsapp logoInline safari-pinned-tab Created by potrace 1.11, written by Peter Selinger 2001-2013