Hold on to your tinfoil hats, guys, because we are about to go down the rabbit hole and crack open one of the world's biggest conspiracies.
Fellow Aldi shoppers will be fully aware of the wonderful off-brand products that fill its shelves. If you've never tried Oscar's Peach Schnapps then you are wasting your life, because it's amazing.
Anyway, those of you who enjoy your cheap treats might be familiar with Snackright Hoops - they're KP's Hula Hoops and you can get a pack of ten 25g bags for 99p. Absolute bargain.
If you fancied splashing out on the real deal a seven pack of 24g bags of Hula Hoops will set you back about £1.45.
They taste pretty much the same to me, and I am somewhat of a crisp connoisseur.
Well, now an Aldi shopper called Graeme Clapp has apparently blown the lid off the whole thing. While doing his weekly shop, Mr Clapp threw in a bag of Hoops, but when he got home and eagerly ripped open the pack to get at his salted treats, he found the bag to be filled with Hula Hoops. Shut the front door!
He told the Sun: "I was amazed it was stuffed full of branded original Hula Hoops.
"I immediately called out to my wife and asked jokingly, 'have you put Hula Hoops in the Aldi Snackrite multipack?' 'No' she replied. 'They must have left the factory that way'.
"On the packaging the recipe and nutritional information on the back of the KP version is virtually identical to the Snackrite equivalent.
"I found the whole thing very amusing, I would bet they are the same product in different packets."
He's not alone, either, something similar happened to this guy's other half, but the other way around:
So, what? Both snacks are made in the same factory? Unbelievable.
A spokesperson from KP told the Sun: "This looks like an unfortunate error at the packaging stage which we are investigating.
"KP Snacks does make products for Aldi at the same site as its own Hula Hoops brand, although the products are made on different lines and to different formulations."
Featured Image Credit: Twitter/@martinohanlon